Julian Sedgwick new global sales and marketing head at Crown

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Crown Group has appointed Julian Sedgwick as Global Head of Sales and Marketing. With more than 16 years of international real estate experience, Mr. Sedgwick takes the marketing helm across Crown Group’s growing portfolio of projects in Sydney at the time when global property investors are seeking attractive options outside of London and Europe.

Amid substantial government investment, rapid residential and commercial growth, and a stable government and economy, Sydney is has become a favoured destination for overeas investors seeking strong returns. Founded with its first project in Bondi in 1996, Crown Group has become one of the most prolific developers in Sydney; specialising in property development and property investment and will soon open its first hotel suites.

The appointment comes at an important time for the company, as it expands within Australia and overseas; and gains increasing brand awareness internationally.

“We are delighted to welcome Julian to Crown Group as we continue to grow and expand our presence in New South Wales,” said Crown Group CEO Iwan Sunito. “Julian brings a depth of experience and talent in international real estate markets—particularly in London, Asia and Oceania.”

After selling more than $380 million in five hours at the launch of its most recent project Infinity by Crown Group in Green Square, the Sydney-based developer plans to launch its next project in the nearby suburb of Waterloo in 2017.

“Julian will be instrumental in leading Crown Group’s sales division as we prepare for the launch of Waterfall by Crown Group,” Mr Sunito added.

Mr. Sedgwick comes to Crown Group from UK property group, Marsh & Parsons where he was Head of International Business Development. With a successful career to date, helping to generate more than USD $1.1 billion in sales across Asia Pacific since 2009, Mr. Sedgwick worked across a variety of international markets, including the United States, UK, Australia and Asia Pacific.

Data released last week by CoreLogic, the largest provider of property information, analytics and property-related risk management services in Australia and New Zealand revealed Sydney property has reached 9.4 per cent annual growth after recording an August growth rate well above the national average.

Sydney dwelling values increased 1.4 percent in August versus national average of 1.1 per cent.

Sydney was named in 2015 as one of the top 10 markets to watch by leading property firm Knight Frank and in 2014, the city was named the World’s Most Livable City by Price Waterhouse Coopers. Knight Frank’s 2016 Prime Cities Forecast Report forecasts that Sydney is set to see the strongest prime residential growth in 2016 – up 10 per cent from the previous year. Sydney beat out nine other international cities including Monaco, New York and Shanghai for property value growth. Sydney’s real estate value has been growing at a brisk rate for several years; in 2015, it saw a 15 percent increase, which also topped the other nine prime cities.

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