Kai Seymon, the 18-year-old founder of Kaiko Fidgets, has reached the finals of the prestigious Global Student Entrepreneur Awards (GSEA), a significant milestone in his entrepreneurial journey. Aimed at supporting neurodivergent individuals, his business has grown from an idea sparked during childhood struggles into a thriving global company.
Founded in 2017 when Kai was just 11, Kaiko Fidgets began as a personal project. Teased at school for using traditional fidget toys, Kai began crafting his own designs, soon selling them at local markets. His creations, designed to support emotional regulation and anxiety reduction, quickly gained traction. Now, the company sells 250,000 products annually, with retailers in the U.S. and U.K. stocking its sensory tools.
Kaiko Fidgets’ success is rooted in its understanding of the needs of the neurodivergent community. The company creates products that help with focus, emotional regulation, and harm reduction, offering practical support to those with ADHD, autism, and other cognitive differences.
Kai’s mother, Jo Seymon, co-founder of Kaiko Fidgets, is a proud advocate for her son’s achievements. With a background in occupational therapy, Jo’s insights have been invaluable in shaping the company’s product range. She believes in the power of sensory tools to provide comfort and support for those experiencing anxiety, stress, or repetitive behaviours. “These tools offer a safe way to manage impulses and redirect attention,” she says. “We are incredibly proud of Kai and what he’s accomplished.”
Kai’s innovative approach has led to year-on-year growth of 50%, making Kaiko Fidgets not only a business success but also a movement that provides practical and stylish solutions for its users.
As the winner of the GSEA will be announced in July 2025, Kai’s journey from a schoolyard challenge to a global entrepreneurial contender stands as an inspiring testament to the power of perseverance and creativity in overcoming adversity.
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