Exclusive EOFY Opportunity · Queensland Car Dealers
The Indian Sun · Media Proposal · June 2026

Drive Sales
This EOFY

Reach Queensland's fastest-growing, highest-spending automotive audience — the Indian-Australian community — right before the biggest car-buying month of the year.

View EOFY Packages Speak to Nick
↓ Scroll to explore
1.5M Facebook Views · Last 28 Days
410% View Growth
220,000+ Monthly Readers
1 Million+ Indians in Australia
25,000+ Brisbane · Gold Coast · SE QLD
15,000+ Townsville · Cairns · North QLD
EOFY · June 2026 · Act Now
26,000 Social Subscribers
10,000 Newsletter Subscribers
1.5M Facebook Views · Last 28 Days
410% View Growth
220,000+ Monthly Readers
1 Million+ Indians in Australia
25,000+ Brisbane · Gold Coast · SE QLD
15,000+ Townsville · Cairns · North QLD
EOFY · June 2026 · Act Now
26,000 Social Subscribers
10,000 Newsletter Subscribers
🚗  EOFY is Australia's #1 car-buying season — and Indian-Australians are among the most active purchasers. Your competitors are spending. Will you be visible?
The Opportunity

A Community
Ready to Buy

The ABS confirms India is now Australia's #1 source of new migrants — with the Indian-born population more than doubling in a decade to over 1 million people. This community is young, employed, aspirational and actively looking for their next vehicle.

📊 Source: Australian Bureau of Statistics, 2025–26
1M+
Indian-Born Australians
Up from 411,000 in 2014 — the single largest migrant community growth in Australian history.
36
Median Age
Peak earning and spending years. Younger than the general overseas-born median of 43.
25K+
QLD Readers
Brisbane, Gold Coast, SE QLD plus 15,000+ in Townsville, Cairns & North QLD.
#1
Spending Priority
Cars & finance rank among the top household purchases for Indian-Australians, alongside property.
Proven Reach · Last 28 Days

Our Numbers
Don't Lie

Real Facebook Insights data, straight from the dashboard. This is the audience your EOFY campaign will reach.

1.5M
↑ 410%
Page Views
14.9K
↑ 369%
Content Interactions
327
↑ 255%
New Followers
168K
Top Post Views
Single Post Reach

* Facebook Insights data for The Indian Sun page, verified May 2026. Top content pieces organically reached 91K–168K views each.

Why Cars? Why Now?

The Perfect
Audience Match

Indian-Australians don't just read The Indian Sun — they trust it. And they're in the market.

Who They Are

  • Median age 36 — prime car-buying demographic
  • Highly educated, dual-income professional households
  • Recent arrivals actively purchasing first Australian vehicles
  • Established families upgrading to SUVs and larger vehicles
  • Strong preference for reliable, value-oriented brands
  • Finance-savvy — actively compare car loan options

Why EOFY Matters

  • EOFY is Australia's single biggest car sales event of the year
  • Tax incentives drive business owners & tradies to buy now
  • Indian business owners among Queensland's fastest-growing SME segment
  • Community word-of-mouth amplifies trusted media placements
  • Over 40 WhatsApp community groups distribute Indian Sun content
  • Friday newsletter lands in 10,000 inboxes — weekend showroom traffic peak
EOFY 2026 · Queensland Exclusive

Choose Your
Campaign Package

Three packages designed specifically for Queensland car dealers. All include community-focused creative tailored to the Indian-Australian audience. Limited spots — first in, first served.

Starter
Drive
Get in front of the community
$2,490
4-Week EOFY Campaign
  • 1× Static Social Post (Facebook + Instagram)
  • 1× Newsletter Banner (Friday send · 10K subscribers)
  • 1× Website Half Banner (4 weeks)
  • Mention in EOFY editorial round-up
  • Creative brief & design consultation
  • Performance report at campaign end
Save $190 vs. individual rates
Most Popular · EOFY Special
Accelerate
Maximum community impact
$5,490
6-Week EOFY Campaign
  • 1× Insta Reel (30–45 sec custom video)
  • 2× Static Social Posts (Facebook + Instagram)
  • 2× Newsletter Banners (Friday · 10K subscribers)
  • 1× Website Leaderboard Banner (6 weeks)
  • Half Page in Print/eMagazine
  • Dedicated EOFY Car Deals editorial feature
  • WhatsApp community distribution (40+ groups)
  • Full creative production included
  • Mid & post-campaign analytics report
Save $680 vs. individual rates · Best Value
Premium
Dominate
Own the EOFY conversation
$9,900
8-Week Campaign · June–July
  • Video Production — branded interview/showcase
  • Bottom Strip sponsor on all video content
  • 3× Insta Reels (custom produced)
  • 3× Static Social Posts
  • Full Page in Print/eMagazine (inside)
  • Exclusive Mailer to 10K subscribers
  • Tower Banner × 2 on website (8 weeks)
  • Priority placement in EOFY Car Guide editorial
  • WhatsApp + Telegram community distribution
  • Full creative suite produced by Indian Sun team
  • Weekly performance reporting
Save $2,100 vs. individual rates · Full Dominance

* All packages include GST. Custom packages available on request. Creatives can be supplied or produced by The Indian Sun team. Individual line items priced per The Indian Sun 2026 Media Kit rates.

Time is Running Out

Book Before
The Rush

EOFY campaigns that land in May and June capture buyers in research mode. Miss the window and you miss the sale.

1
Now — May 30
Book & Brief
Lock in your package. Share your inventory highlights & key offers.
2
June 1–7
Go Live
Campaign launches across social, newsletter, web & print/eMag simultaneously.
3
June 8–27
Peak EOFY
Maximum buyer activity. Your brand front and centre across 220K+ monthly readers.
4
June 30
EOFY Deadline
Final push. Tax benefits expire. Urgency drives conversions at the dealership.
Queensland & Beyond

Where Our
Readers Live

The Indian Sun's Queensland readers are concentrated in exactly the suburbs where your dealerships operate.

25K+
Brisbane &
Greater SE QLD
15K+
North Queensland
Townsville · Cairns
18K+
Melbourne
Metro
16K+
Sydney /
ACT
220K+
Total Monthly
Reach
40+
WhatsApp
Community Groups
10K
Friday
Newsletter
The IndianSun PLUS
VOICE OF THE INDIAN COMMUNITY