Firstsource Solutions, a global business process services company, has inaugurated its Australia and New Zealand (ANZ) headquarters in Melbourne, marking a notable expansion into the region. The new headquarters also houses an AI Innovation Lab, underscoring the company’s commitment to technological advancement.
The inauguration ceremony saw attendance from dignitaries including Dr. Sushil Kumar, Consul General of India, and Jacinta Allan MP, Premier of Victoria. Business leaders and officials from various sectors also graced the event, reflecting the significance of this development in the local business landscape.
Dr. Sanjiv Goenka, Chairman of the RP-Sanjiv Goenka Group and Firstsource, expressed enthusiasm about the expansion, stating, “This will be our third-largest global hub, a testament to the immense potential we see in the country and the ease of doing business enabled by the Victoria Government.” He highlighted the company’s strategy to leverage AI and automation to create impactful solutions for businesses across Australia.
Premier Jacinta Allan echoed this sentiment, noting, “Melbourne is Australia’s tech capital – it’s no surprise that global leaders are continuing to invest in Victoria.” She emphasised that the establishment of Firstsource’s headquarters would bolster the state’s thriving digital innovation ecosystem.
The AI Innovation Lab, central to this expansion, is dedicated to conducting research in artificial intelligence, engineering, robotics, and digital experimentation. By collaborating with Victorian universities, the lab aims to nurture AI talent and foster industry partnerships, thereby contributing to the region’s technological ecosystem.
Firstsource’s move aligns with Victoria’s India Strategy 2025-2030, which seeks to strengthen economic ties between the state and India. The strategy identifies digital technology as a key sector for collaboration, aiming to create new job opportunities and drive innovation. The bilateral trade between Victoria and India reached $3.6 billion in 2023-24, highlighting the growing economic relationship.
The company’s decision to base its ANZ headquarters in Melbourne is influenced by the city’s robust innovation ecosystem, rich tech talent, and strong university partnerships. This expansion is expected to generate over 400 job opportunities in the region over the next five years, providing a boost to the local economy and offering new avenues for professionals in the tech sector.
Firstsource’s commitment to responsible AI adoption is evident through its suite of AI-driven platforms and solutions, known as Firstsource relAI. These tools are designed to help businesses streamline operations, enhance customer experiences, and drive sustainable growth in an ethical manner.
The establishment of the AI Innovation Lab is set to position Melbourne as a hub for cutting-edge research and real-world AI applications. By working closely with local universities, Firstsource aims to cultivate a pipeline of skilled professionals equipped to tackle the challenges of the digital age.
This development is part of a broader trend of Indian tech companies investing in Melbourne. The city has already attracted major Indian tech firms such as Sonata, UST, Fractal, and Infosys, all of which benefit from access to a large pool of engineering and IT graduates. In recent years, Melbourne’s tech sector has experienced significant growth, contributing $35.6 billion to the state’s economy in 2023. Tech jobs have grown more than twice as fast as average employment over the past decade, reflecting the sector’s dynamism and the city’s capacity to support technological innovation.
Firstsource’s expansion into Melbourne is poised to further enhance the city’s reputation as a leading tech hub. By bringing in new proprietary technology and driving research in AI and related fields, the company is set to play a pivotal role in shaping the future of the tech industry in the region.
As Firstsource integrates into Melbourne’s vibrant tech community, it is expected to collaborate with local startups, research institutions, and technology companies. These collaborations are likely to lead to knowledge sharing and the development of innovative solutions that address contemporary business challenges.
Firstsource’s investment in Melbourne signifies a strategic move to be closer to its clients in the region and to tap into the local talent pool. This proximity is anticipated to enhance the company’s ability to deliver tailored solutions that meet the unique needs of businesses in Australia and New Zealand.
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