Australian cricket star offers exclusive insights and analysis during live broadcasts on Prime Video
Prime Video today announced Australian cricket star Usman Khawaja as Prime Video’s official ambassador for its exclusive live broadcast of the ICC Men’s T20 World Cup. Khawaja has a stellar international career across all formats of cricket including T20, is a top-order batter for Australia, and is the current ICC Men’s Test Cricketer of the year. Usman will provide Prime members and cricket fans with exclusive insight and analysis of the tournament on Prime Video’s social pages during key matches throughout what is set to be the largest ICC T20 World Cup to date. He’ll also star in Prime Video’s advertisement campaign which will launch nationally on 18 May.
Commencing on 1 June internationally and 2 June for Australian fans, the ICC Men’s T20 World Cup will ignite as the United States hosts World Cup Cricket, for the very first time. As one of the tournament favourites, Australia aspires to become the first team to hold all three Men’s ICC trophies simultaneously, after winning the World Test Championship and ICC Men’s Cricket World Cup in 2023. New and old rivalries will heat up, as the United States plays the curtain-raiser against Canada in Dallas, before the highly anticipated India versus Pakistan match gets underway on 10 June AEST in New York. The Super Eight will start on 20 June, and the ICC Men’s T20 World Cup champions of 2024 will be crowned on 30 June in Barbados. All the big hits, all the big wickets and all the big moments, live on Prime Video.
“I am very excited to be working with the team at Prime Video, for the ICC Men’sT20 World Cup this year,” said Khawaja. “As a sports fanatic, I can’t wait to see the United States host the T20 World Cup Cricket for the very first time. Cricket is on like it never has been before. You’ve got one of the biggest sporting rivalries in the world with Pakistan and India taking place in the group stages, and our Aussies are shaping up extremely well. It is set to be a massive month of cricket and I can’t wait to watch all of it live and exclusively on Prime Video.”
Curating a new viewing experience for Australian live sports, Prime Video will offer customers new features like an in-game language selector and “Rapid Recap.” Rapid Recap assists those who join the game in-progress and want to catch up on the action they missed before entering the livestream. Rapid Recap uses machine learning to compile big plays and exciting moments into a short two-minute highlights package for Prime Video customers. While viewing the rundown, viewers can either skip or rewatch big plays within the queue and jump to live action at any time. The in-game language selector will allow our Hindi-speaking customers to switch to Hindi seamlessly without exiting the player.
Prime Video exclusively hold the live Australian broadcast rights for ICC cricket events for the next four years. Cricket fans across Australia will have exclusive access to all matches in every tournament of elite ICC competition, including the ICC Men’s T20 World Cup. This is at no extra cost to a Prime membership and is available as part of new customers’ free 30-day trial.
“Prime Video is delighted to have one of the most beloved members of Australian cricket, Usman Khawaj, as our official ambassador for the ICC Men’s T20 World Cup,” says Hushidar Kharas, Head of Prime Video Australia and New Zealand. “World Cup Cricket is one of the world’s most watched sporting events, and we are thrilled to be able to give Prime members exclusive coverage of the biggest names in cricket fighting for the biggest prize in T20 live matches and on any device on Prime Video.”
Prime Video is a premier entertainment destination where millions of viewers around the world enjoy their favourite content. It has demonstrated its commitment to delivering premier sports viewing to Australian audiences through a series of acclaimed documentaries, including Making Their Mark, Shane, Warriors on the Field, and Kick Like Tayla.
Since 2019, Prime Video has commissioned 29 Amazon Original series in Australia— LOL: Last One Laughing Australia with Rebel Wilson, Back to the Rafters, Luxe Listings Sydney S1 – S3, award-winning, feature-length documentary Burning, Head Above Water, Class of ’07, Deadloch, The Lost Flowers of Alice Hart, The Moth Effect, the lifestyle special Hugh van Cuylenburg: G.E.M, along with a series of ten stand-up comedy specials, Hot Potato: The Story of the Wiggles, Neighbours, Five Blind Dates, Dance Life, the upcoming The Office, The Narrow Road to the Deep North and Top End Bub.
Prime members can watch all live ICC matches anywhere and anytime on their Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, and stream online. In the Prime Video app, Prime members can download matches on their mobile devices and tablets and watch anywhere offline at no additional cost.
Prime Video is also the home of Amazon Original series The Test S3. The new series, released on 24 May, takes viewers behind the scenes during Australia’s 2023 UK tour, seeing the Australian men’s cricket team win the World Test Championship and retain the men’s Ashes.
Prime Video is available in Australia at no extra cost to a Prime membership. New customers can find out more at www.primevideo.com and subscribe to a free 30-day trial.
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Prime Video appoints Usman Khawaja as ambassador for ICC Men’s T20 World Cup, offering exclusive insights and analysis. New features include in-game language selector & "Rapid Recap." 🏏📺🌏🎉 #TheIndianSunhttps://t.co/L4ogUzeff1
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