Friso Good Poop Matters, Baby! returns for third year; aims to create opportunities for parents to talk to their little ones about good poop during bedtime moments
SINGAPORE, March 23, 2022 /PRNewswire/ — On World Sleep Day, 18 March 2022, Friso revealed two new exciting ways that parents can talk to their little ones about the importance of good gut health. Fresh from the success of last year’s junior sleepwear collaboration with homegrown kidswear label, Maison Q, the brands have come together once again to launch Friso x Maison Q Limited Edition Reversible Bedding.
This is the third consecutive year of Friso Good Poop Matters, Baby!, a national campaign in Singapore by Friso to raise awareness for the importance of good gut health in young children through a variety of educational and lifestyle initiatives.
“We believe that a healthy digestive system helps children absorb the nutrients they need to be happy, healthy kids, and good poop matters because it is a wonderful, visible indicator of a child’s gut health. With the help of the cheeky and loveable poopers – we quickly noticed that bedtime became a natural moment for parents to talk with their kids about the importance of good poop. This year, we are taking that understanding of our audience one step further by launching Friso x Maison Q Limited Edition Reversible Bedding to inspire even more bedtime conversations about the importance of gut health,” said Melissa Wong, Head of Marketing at FrieslandCampina Singapore.
Friso x Maison Q Limited Edition Reversible Bedding sees the return of the lovable trio of Good Poop champions – Super Pooper, Gutsy Gal and Poopoo Power – with a unique reversible design hiding a not-so-secret message to aid nightly conversations around good sleep and good poop. The limited edition bedding set can only be redeemed with a minimum purchase of $250 of Friso Gold products^.
Suhana Ab, Founder and Creative Director at Maison Q said, “Parents could easily relate to the sleepwear we created with Friso last year so our vision this year was to make it equally simple, fun and enjoyable to understand. To create simplicity in a tongue-in-cheek manner, we gave the Friso Good Poop family members a fashion upgrade. This makes it not only aesthetically pleasing but easy for parents to have an open conversation about poop and why it matters.”
“I think that mothers intuitively know that it is important to pay attention to their child’s gut health, but it can be challenging, especially for working mums, to find the time to think or talk about the subject with their kids,” said Sharon Wong, Founder & CEO of motherswork. “That’s what makes this reversible bedding collection so unique, because it naturally creates conversation about this important subject during one of the most precious moments in a day – right before bedtime. We at motherswork are delighted to continue advocating for good poop and good sleep in young children.”
In addition to the launch of Friso x Maison Q Limited Edition Reversible Bedding, Friso is also rewarding five lucky Friso families with the chance to win a 3D2N Friso Family Poopcation** for a family of four at the luxurious Shangri-la Singapore.
Winners of the Friso Family Poopcation can look forward to a fun staycation where good poop takes centre stage. Little ones can look forward to having their bed adorned with Friso x Maison Q Limited Edition Reversible Bedding, while a Friso Good Poop Officer Bedtime Activity Kit ensures that bedtime becomes the best time to talk about the importance of good gut health. Throughout their stay, guests will enjoy complimentary fresh juices and detox tea, in addition to the myriad family-first amenities that make Shangri-la Singapore a favourite among Singaporean families with young children.
“It is important for parents to understand their poop and how it relates to their digestive health, so they can take the right steps to get proactive about their child’s gut health,” said Dr Petrina Wong, Consultant Paediatrician, SOG-Petrina Wong Clinic for Children Respiratory and Sleep. “Studies have shown that good sleep positively correlates with good gut health. Getting a good night’s sleep is just as important as having exercise and a nutritious, well-balanced diet and we hope to drive home this message the next time parents consider ways they can promote good gut health simply by promoting good sleeping habits.”
For more information on Friso Good Poop Matters, Baby!, visit the campaign website here: https://www.friso.com.sg/good-poop-matters-baby
Note to Editor
For more images of the Friso x Maison Q Limited Edition Bedding and the Friso Family Poopcation, please download them here.
For the biographies of the individual guest panellists on the FRISO Good Poop Advisory Panel, please refer to Appendix 1.
Friso x Maison Q Limited Edition Reversible Bedding: Available Soon at Retailers Nationwide
Friso x Maison Q Limited Edition Reversible Bedding is 100% cotton, and consists of a duvet cover and a pillowcase, worth SGD168; Redeemable exclusively with purchase of SGD250 worth of FRISO Gold products at leading supermarkets and participating online stores from 1 April 2022*.
In a bid to encourage bedtime conversations, Friso is also giving 5 lucky winners a Friso Family Poopcation at Shangri-la Singapore. Every purchase of a Friso Gold participating product is entitled a chance in the lucky draw**. To learn more about the promotion, visit https://shop.friso.com.sg/pages/frisoxmaisonq-bedding
*The Friso x Maison Q Limited Edition Reversible Bedding worth SGD168 will be available from 1 April to 30 April 2022, while stocks last, with a minimum SGD250 spend on valid FRISO Gold products^ in store or online from leading supermarkets and key retailers such as motherswork. Up to 3 receipts can be combined for purchases during the promotion period, 1 April to 30 April 2022. **Every eligible tin^ equates to 1 draw chance. ^Excludes all infant formula and follow-on formula products for 0-12 months. T&Cs may apply.
About Friso and FrieslandCampina
Produced and packed in The Netherlands, Friso is present in over 25 countries and ranked as one of the Top 5 formula milk brands in Asia. FRISO is a brand under one of the world’s largest dairy companies, FrieslandCampina, which is also a cooperative jointly owned by over 18,000 dairy farmer members from over 12,000 dairy farms in the Netherlands, Germany, and Belgium. Founded in 1871, FrieslandCampina has 150 years of expertise in milk and its application, allowing it to produce a wide range of quality, nutrient-rich foods including dairy-based beverages, toddler nutrition, cheese, functional dairy-based ingredients and more for consumers, businesses, and industries worldwide.
 Smith RP, Easson C, Lyle SM, Kapoor R, Donnelly CP, Davidson EJ, et al. 2019. ‘Gut microbiome diversity is associated with sleep physiology in humans’. PLoS ONE. 14(10): e0222394.
 Source: Euromonitor, 2018
Head of Marketing, FrieslandCampina Singapore
In her role as head of marketing for FrieslandCampina Singapore, Melissa helms FrieslandCampina’s Specialised Nutrition business in Singapore, including brands such as Friso. Since 2020, Melissa has led the launch of Friso Good Poop Matters, Baby! Campaign. As an out-of-the-box marketeer, Melissa has led multiple award-winning campaigns for global household brands in her 17-year career.
Dr. Petrina Wong
Consultant Paediatrician (Respiratory & Sleep), SOG – Petrina Wong Clinic for Children Respiratory and Sleep in Gleneagles Medical Centre and at SOG Clinic for Children (Mount Alvernia)
Dr Petrina Wong graduated from the National University of Singapore with a Bachelor of Medicine and Bachelor of Surgery in 2003. She obtained her postgraduate qualifications with the Royal College of Paediatrics and Child Health (UK) in 2007, and went on to attain accreditation as a Specialist in Paediatric Medicine in 2012. She is a Fellow of the Academy of Medicine, Singapore.
Prior to private practice, Dr Wong held the position of Consultant in the Respiratory Service, Department of Paediatrics, KK Women’s and Children’s Hospital. She was Adjunct Assistant Professor in Duke- NUS Medical School and Clinical Senior Lecturer at NUS Yong Loo Lin School of Medicine and Lee Kong Chian School of Medicine. She continues to be a Visiting Consultant to KK Hospital.
Having trained in various paediatric specialties for the last 15 years, Dr Wong has a wealth of experience when it comes to babies and children. Apart from general paediatrics which include newborn and well-baby screening, childhood immunisations, developmental assessments, nutrition and growth advice and management of common childhood conditions, Dr Wong also specialises in respiratory and sleep conditions like pneumonia, childhood wheezing, asthma, allergic rhinitis, snoring, sleep apnoea, parasomnias, and behavioural sleep problems.
As a mother herself, Dr Wong can empathise with parents when their young ones fall sick. She believes that every child should be given a chance to lead a happy and healthy life. She has helped and supported many children and their families, and remains committed to serving her patients well.
Dr Wong currently operates at SOG – Petrina Wong Clinic for Children Respiratory and Sleep in Gleneagles Medical Centre and at SOG Clinic for Children (Mount Alvernia).
Founder & Creative Director at Maison Q
Suhana Ab is the founder and creative director of designer kids wear label Maison Q. Founded in late 2015, Maison Q started off as a passion project by Suhana. Like most new mums, she loved playing dress-up with her kids. But even so, the thought of her little ones growing out of their clothes so quickly nibbled at her.
Surely there is a clever way to get more mileage out of the pieces in her children’s wardrobes? Serendipitously, she chanced upon the concept of reversible kidswear and so, Maison Q, a brand that offers full collections of reversible apparels was born.
The 40-year-old is a journalism graduate from Monash University who kick started her 10-year career in publishing as a writer. She then rose through the ranks to be the Society Editor at luxury lifestyle publication, Prestige.
In the course of her work, Suhana has interviewed dozens of illustrious business personalities, entrepreneurs, socialites and celebrities. Inspired by their drive to turn dreams into reality, she made the decision to leave the publication in November 2017 to focus on the growth of Maison Q.
Since its inception, the brand has become increasingly recognised for its signature offering. It has caught the attention of established retailers in Singapore and is currently stocked at over 10 points of sale including Takashimaya, Tangs, Motherswork as well as at the gift shops of tourist attractions such as the Singapore Zoological Gardens, Night Safari and Jurong Bird Park.
The brand entered the Malaysia market in early 2019 and is now stocked at a few points of sale in its capital of Kuala Lumpur. In the near future, Suhana hopes to bring her brand to other spots in the world and is looking at growth in this area.
When not occupied with work, Suhana spends her weekends obsessing over her indoor garden, hosting hotpot lunches, and idling her time away with her husband Fadhil Abdat, also an entrepreneur and their 3 children, Arissa, Omar, and their newest addition baby Eissa.
Founder & CEO of motherswork
Sharon Wong is the CEO, founder, creative director and most importantly, the passion behind motherswork. Her dedication to searching for the best baby products to provide the best environment to keep her babies safe and happy whilst balancing career and quality time with them led to the creation of motherswork, over 20 years ago.
motherswork is an extension of Sharon as a mother of 3. motherswork was created to partner women as they journey through motherhood; from the moment they discover their pregnancies and hold their babies for the first time to sending their children off to school, and all the little adventures in between.
When she’s not busy searching the world for the next best baby product, Sharon travels with her husband and their 3 children, Alexandra, Nicola and Timothy. As a parent, Sharon strongly believes that exposing the children to different cultures open minds and stamps out ignorance. The young Wongs know they are loved unconditionally, are taught to be kind, have courage, and are asked to be the best they can be, not more but no less.