Minister for Tourism and Major Events, Louise Asher, has confirmed Melbourne’s standing as Australia’s preeminent cultural city with the return of White Night Melbourne on 21 February, 2015.
The Victorian Coalition Government established White Night Melbourne in 2013 to further enhance Melbourne’s cultural event calendar. The event has become a major success, being embraced by Victorians, interstate and international visitors and recognised as a national celebration of Victorian culture and the arts.
“In two short years, White Night Melbourne has staked its place as a significant major cultural event in Australia,” Ms Asher said.
“The event is a major tourist drawcard, it delivers economic dividends for city traders and hoteliers, and provides wonderful opportunities for the local and international creative community,” Ms Asher said.
Melbourne’s streets, laneways, public buildings and cultural institutions including the Arts Centre Melbourne, the Australian Centre for the Moving Image, the National Gallery of Victoria, the State Library of Victoria and
Melbourne Museum will be transformed to present an exciting and diverse programme of free cultural activities over a twelve-hour period.
“The event is a huge drawcard for both domestic and international visitors, and in 2014 more than 8,000 interstate and international visitors came to Melbourne specifically to attend White Night Melbourne. We hope to beat that figure next year,” Ms Asher said.
In 2014, more than 500,000 locals and visitors attended White Night. The event showcased innovative art and design, music, fashion and sport in more than 100 public events, giving Melburnians, Victorians and visitors a
chance to explore and enjoy Melbourne in new ways.
Artists, performers and organisers can register their interest in participating in White Night Melbourne 2015 at
www.whitenightmelbourne.com.au.
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