A campaign promoting “Remigration Now” stickers has moved anti-immigration messaging from social media into supermarket aisles. While no police investigation has been announced, the placement of stickers on grocery products raises questions under Australia’s property, food labelling and anti-vilification laws.
The appearance of anti-immigration stickers on Indian grocery products in Australian supermarkets has raised questions about whether those responsible could be exposing themselves to legal consequences under Australian law.
Photographs reviewed by The Indian Sun show stickers affixed to bags of Indian grocery products on supermarket shelves. The stickers carry the slogan “Remigration Now”, state “Is this your culture? We don’t like it!”, refer to Australia’s foreign-born population, and include a QR code linking to the Fight for Australia campaign.
Images of the stickers have circulated widely on social media, including on the X account of anti-immigration activist Bec Freedom.
In a post reviewed by The Indian Sun, Bec Freedom wrote: “I love that people are sending me their cheeky sticker placements.” She said she would post a link allowing supporters to print the stickers on Brother label printers before adding: “Get out there and get active. Help us push a message.”
The post did not specify where supporters should place the stickers.
The newspaper has contacted the Australian distributor whose products appear in the circulated images and is awaiting a response.
Although no police agency has publicly announced an investigation into the campaign, several areas of Australian law may be relevant if complaints are made.
The first concerns property damage.
Across Australia, criminal laws prohibit intentionally damaging or interfering with another person’s property without lawful authority. While a removable sticker may appear minor, unauthorised interference that requires removal or cleaning can, depending on the circumstances and the legislation in each jurisdiction, amount to property damage.
There is also the question of food labelling.
Australia’s food standards require mandatory information to remain visible on food packaging, including ingredient declarations, allergy information and storage instructions. Placing unauthorised stickers on products could interfere with those requirements if important information is obscured or altered. Whether any offence has occurred would depend on the circumstances and how individual state food laws are applied.
The campaign may also attract scrutiny under Australia’s anti-vilification laws.
Victoria strengthened its anti-vilification framework through the Justice Legislation Amendment (Anti-vilification and Social Cohesion) Act 2025, with new criminal offences commencing in September 2025 and expanded civil protections taking effect in April this year.
Public guidance accompanying the legislation identifies posters, stickers and similar material used to spread hatred as examples of conduct that may fall within the scope of the law where it targets protected attributes such as race or ethnic origin.
While a removable sticker may appear minor, unauthorised interference that requires removal or cleaning can, depending on the circumstances and the legislation in each jurisdiction, amount to property damage
Other states also prohibit racial vilification in varying forms, while the Commonwealth’s Racial Discrimination Act 1975 provides civil protections against conduct reasonably likely to offend, insult, humiliate or intimidate people because of their race or ethnicity.
Whether any of those provisions apply in a particular case would ultimately depend on the facts, and any decisions made by police, regulators or the courts.
The sticker campaign forms part of a broader anti-immigration movement that has become increasingly visible over the past year.
Earlier this month, demonstrators protested outside Melbourne’s “Melbourne Meets Modi” event carrying banners reading “Modi go home: take the rest with you” and “Stop Indian invasion”. Organisers have since announced another round of “March for Australia” rallies in Melbourne, Sydney, Brisbane, Canberra, Perth and Adelaide on 30 August.
The term “remigration”, used prominently on the stickers, has become associated with far-right political movements in Europe and North America, where it refers to proposals advocating the removal or large-scale return of migrants and, in some cases, their descendants.
The latest campaign also follows the release of independent researcher Mohit Sharma’s report documenting what he described as a growing ecosystem of anti-Indian content across social media platforms.
By appearing on grocery products in supermarkets, the campaign has moved beyond online debate into everyday commercial spaces used by thousands of Australian families.
Anyone who witnesses stickers being placed on products in supermarkets should report the incident to store management and, where appropriate, police. Photographs or videos may assist any subsequent investigation.
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