A social media campaign encouraging supporters to place anti-immigration stickers on Indian food products in Australian supermarkets has raised fresh concerns about the targeting of Indian businesses, as organisers prepare for another round of nationwide “March for Australia” rallies next month.
Videos shared online by anti-immigration activist Bec Freedom show stickers being placed on Indian grocery items inside supermarkets, including bags of mung dhal and products displayed in the “Indian pantry” aisle. The stickers promote the slogan “Remigration Now” and direct people to the Fight for Australia campaign through a QR code.
In one post published this week, Bec Freedom praised supporters for their “cheeky sticker placements”, encouraged others to “get out there and get active”, and shared printable sticker templates designed for home label printers. She later told followers they could either print the stickers themselves or request copies by post.
The campaign comes ahead of nationwide “March for Australia” demonstrations scheduled for 30 August, with organisers advertising rallies in Melbourne, Sydney, Brisbane, Canberra, Perth and Adelaide.
The stickers have appeared on Indian grocery products and aisle signage, pairing Indian food with anti-immigration messaging and calls for “remigration”, a term widely associated with the forced removal or mass deportation of migrants and ethnic minorities from Western countries.
The Indian Sun has also received reports from activists in Brisbane alleging similar stickers had appeared on Indian products in supermarkets in their area. The Indian Sun has reviewed videos and photographs circulating on social media, along with material submitted by readers, but has not independently verified every reported incident.
The social media posts have attracted a range of responses, with some users praising the campaign while others questioned whether placing stickers on supermarket products amounted to vandalism. One commenter described it as “a criminal act of vandalism”, while another asked whether the activity could result in charges.
Other responses were more extreme, with users posting comments attacking Indian businesses and imported food products.
The campaign follows months of growing concern within Australia’s Indian community over hostile online rhetoric targeting Indians and Indian-Australians.
Last month, independent researcher Mohit Sharma released a report documenting what he described as an expanding ecosystem of anti-Indian content across Facebook and Instagram. His 16-month investigation concluded that ordinary posts involving Indians were increasingly being exposed to hostile audiences through recommendation systems, resulting in racist abuse, misinformation and, in some cases, threats of violence. The report called for an independent investigation into social media recommendation systems and stronger action against online hate.
The campaign extends anti-immigration messaging beyond social media into physical public spaces, with Indian grocery products becoming one of its visible targets.
The Indian Sun has contacted Saabi Foods founder Raja for comment on the use of the company’s products in the campaign and is awaiting a response.
The planned August rallies are expected to renew debate over immigration, social cohesion and political extremism. Previous March for Australia events have drawn thousands of participants while attracting criticism after investigations linked some organisers and messaging to white nationalist and extremist networks, allegations that organisers have disputed.
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This is happening due to an anti-India algorithm that is running online, where youth are being fed a very bad narrative against India and Indians. This algorithm is full of bot accounts and narrative fake accounts trying to establish that all Indians poop on the streets and rape women. They are successful in that by showing deepfake AI videos and real clips from India. I have done an investigation report on this and established how these posts are going viral in a specific anti-India content environment/Algorithm. Please join Mahabharat; the website is http://www.joinmahabharat.com to counter this.