Brisbane is riding a surge of cricket fever as the second Ashes Test brings crowds, colour and a sizeable economic lift to Queensland. The Gabba is packed for the opening days, with thousands of fans from the UK and across Australia filling hotels, cafés and venues throughout the city.
More than 6,000 international visitors are expected, the majority travelling as part of the famously loud Barmy Army, while a further wave of interstate supporters is adding to the rush across south-east Queensland. The Queensland Government estimates the Test will deliver more than $35 million in economic activity, with businesses preparing for one of their busiest weekends of the summer.
The event sits within the Crisafulli Government’s longer-term tourism strategy, Destination 2045, which aims to strengthen Queensland’s position as the leading destination for major sporting occasions. Ministers argue the state is well placed to host marquee events and that momentum is building as attention gradually turns towards the 2032 Olympic and Paralympic Games.
Cricket Australia has contributed to the atmosphere with a Summer Fan Zone offering screenings, live entertainment and a beach-inspired viewing area, giving supporters who don’t have a seat at the Gabba a place to soak up the occasion. Food trucks, music and games are keeping crowds around the precinct long after play ends.
Tourism Minister Andrew Powell said the response from fans reflected Queensland’s appeal as both a sporting and holiday destination. He noted the rush of supporters heading east after the early finish in Perth as further evidence of the state’s drawing power.
Sport Minister Tim Mander added that the Test helps build community spirit and encourages young Queenslanders to get active, pointing to the broader benefits that come with hosting major events.
The Test is being supported by the Queensland Government through Tourism and Events Queensland, working with Brisbane City Council and the Brisbane Economic Development Agency.
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