Grazeland, Spotswood, transformed into a vibrant celebration of culture, flavour, and entertainment last week, as multicultural champions, sports stars, celebrity chefs, musicians, television personalities, and community leaders gathered for an exclusive preview of Cultural Diversity Week 2025.
The event set the stage for Victoria’s largest annual multicultural celebration, bringing together a diverse mix of voices and experiences.
“Cultural Diversity Week is more than just a celebration—it’s an opportunity to embrace diversity, foster connections, and showcase the traditions that make Victoria so unique,” said Victorian Multicultural Commission Chairperson Vivienne Nguyen AM.
Other attendees echoed the significance of the event. Actor and comedian Diana Nguyen shared, “The importance of diversity is about inclusion, about celebration and joy—it’s a necessity to be Australian.” AFLW player Bonnie Toogood added, “We get to taste different foods, smell all the delicious flavours—there’s a bit of culture in every little pocket of Melbourne.”
Victorian Multicultural Commission Premieres First-Ever Cultural Diversity Week TVC
Adding to the excitement, VMC unveiled its first-ever Cultural Diversity Week television commercial (TVC). The 30-second commercial captures the stories, traditions, and communities that shape Victoria’s multicultural identity, reinforcing this year’s theme: Embrace the Journey, Shape our Future.
A Feast for the Senses at Melbourne’s Foodie Playground
Held at Melbourne’s ‘playground for foodies’, the launch event was a sensory delight. Attendees enjoyed breathtaking cultural performances, dynamic live cooking demonstrations, and an exclusive first look at the lineup of events planned for Cultural Diversity Week 2025.
Minister for Multicultural Affairs Ingrid Stitt MP reaffirmed the Victorian Government’s commitment to celebrating cultural diversity: “The Victorian Government is pleased and proud to support Cultural Diversity Week, Victoria’s leading celebration of culture and community.”
Introducing the Victorian Multicultural Festival
Cultural Diversity Week 2025 will culminate in the Victorian Multicultural Festival, a brand-new three-day cultural extravaganza from 21–23 March at Grazeland.
Visitors can look forward to:
✅ Over 50 food vendors serving international cuisine
✅ Live performances from diverse cultural groups
✅ Family-friendly entertainment and interactive experiences
✅ A welcoming space for all Victorians to connect, share, and celebrate diversity
As one of Melbourne’s most celebrated food destinations, Grazeland provides the perfect backdrop for this exciting new signature event, blending music, food, and culture in a dynamic, inclusive setting.
Looking Ahead to Cultural Diversity Week 2025
As one of Australia’s largest multicultural celebrations, Cultural Diversity Week highlights Victoria’s strength in diversity. This year’s theme, Embrace the Journey, Shape our Future, reflects the stories, contributions, and aspirations of multicultural communities in shaping a more inclusive and connected society.
The Victorian Multicultural Commission encourages all Victorians to participate in events, explore cultural experiences, and celebrate the rich diversity that defines Victoria.
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🌟Cultural Diversity Week 2025 launched at Grazeland, celebrating Victoria’s multicultural identity. 🎉The event featured food, performances & the premiere of its first TVC. 💬Join the celebration & embrace diversity! 🌍#TheIndianSun @VivNguyenVMChttps://t.co/uCfqbRGUqY
— The Indian Sun (@The_Indian_Sun) March 13, 2025
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