The 68th United States Secretary of State, John Kerry, is set to headline the World Travel & Tourism Council (WTTC) Global Summit in Perth this October, marking a historic first for Australia. The event, taking place from 8-10 October at Crown Perth, promises to bring together influential voices from across the globe to tackle pressing issues in tourism, trade, and travel.
John Kerry, who served as Secretary of State under President Barack Obama from 2013 to 2017 and as Special Presidential Envoy for Climate under President Joe Biden, will bring his extensive experience to the summit. His participation underscores the event’s significance, drawing attention to global environmental and travel issues.
Joining Kerry at the summit will be a roster of prominent speakers, including Robert Irwin, an admired environmentalist and television personality, alongside executives from major companies such as Tripadvisor, Trip.com, Intrepid Travel, and American Express. The conference will provide a platform for these leaders to share insights and discuss the future of the tourism industry.
The 2024 WTTC Global Summit is the largest event of its kind, gathering experts and decision-makers from around the world. This year’s summit will be a notable first for Australia, highlighting Perth as a key player in the global tourism landscape. Supported by the Western Australian Government, Business Events Perth, and Business Events Australia, the summit is set to position Western Australia as an investment hotspot and an emerging global aviation hub.
The WTTC, recognised as the leading authority on tourism, boasts members from top industry organisations including Emirates, Etihad Airways, Expedia, and Visa. The summit is expected to offer substantial economic benefits, particularly as business delegate spending typically exceeds that of leisure visitors by up to five times.
Tourism Minister Rita Saffioti has emphasised the importance of hosting such a prestigious event in Western Australia. She noted that securing John Kerry as a speaker is a significant achievement for the state and highlighted the opportunity to showcase Western Australia’s natural beauty to key tourism leaders. The summit will also serve as a platform to explore new investment opportunities within the tourism sector.
The WA Government’s efforts to attract high-profile events like the WTTC Global Summit align with their broader strategy to boost the state’s global profile. Alongside the WTTC summit, Perth will host other major tourism events in 2024-25, including G’day Australia, the 2025 Virtuoso Australia & New Zealand Forum, and Routes Asia 2025.
For those interested in learning more about the summit and its agenda, further details can be found at www.wttc.org. The 2024 WTTC Global Summit promises to be a landmark event for Perth and a significant moment for the global tourism industry.
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