Cricket NSW has unveiled its inaugural South Asian Engagement Strategy (SAES) today, following months of consultation with community leaders and the LOTE agency.
This strategy will be backed by $1 million in funding from the NSW Government over the next four years, aiming to integrate cricket more deeply into the lives of communities across the state from Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, Sri Lanka, and Afghanistan.
Given the rapid growth of South Asian communities in NSW and their deep-rooted passion for cricket, an eight-member Cultural Advisory Council (CAC) was formed to aid Cricket NSW and the LOTE agency in developing the strategy. The CAC provides a vital connection to the South Asian communities, offering diverse lived experiences and cultural insights, particularly into NSW’s South Asian cricket communities.
The SAES aims to increase participation and enhance the experience for South Asian communities, provide opportunities for high-performing South Asian players, coaches, umpires, and administrators to excel within elite pathways, and boost engagement of South Asian cricket fans with the W/BBL, Australian, and NSW teams.
“Cricket in particular brings South Asian cultures and communities together and their passion for the sport is unmatched. The NSW Government’s $1 million partnership with Cricket NSW through the South Asian Engagement Strategy will see more people from these communities participate in cricket on and off the field, and I look forward to the seeing the next Usman Khawaja, Tanveer Sangha or Fawad Ahmed walk out to the middle of the SCG in a Baggy Green,” said Steve Kamper, Minister for Multiculturalism and Minister for Sport.
“The Cricket NSW South Asian Engagement Strategy is one of the most important strategies in our history, ensuring that we instil a greater connection to cricket with the state’s South Asian communities, inspiring more people to play and love cricket,” added Lee Germon, Cricket NSW CEO.
The Cricket NSW South Asian Engagement Strategy can be found here
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