When it comes to the avocado market, Alk Brand, the CEO of avocado producer Westfalia, sees a bright future. “The foreign market continues to expand. Avocado consumption in Europe is still modest when compared to the United States and Mexico. As a result, there is still a significant upside for us.” He claims that while some European markets are more developed than others, new markets such as Germany, which has now surpassed the UK as Europe’s second largest market, are still in the early stages of development.” The outlook, according to Alk, will stay optimistic. “We’ll see that kind of possibility in other European nations as well, such as Italy and Eastern Europe, which aren’t doing so well in terms of avocado consumption.”
We will also continue to study where the best options are in other parts of the world.” Avocados also have a positive image, which helps them to expand into new areas. Avocado ice and avocado drinks, for example, are two innovative uses for the fruit. Alk believes this is a trend that will continue. “We’ll see more of the avocado’s value-added side as well.” The tendency will be to develop new methods to use avocados that offer value.” The increased consumer focus on a flexitarian or plant-based diet, according to Danielle Willems, Group Communications and PR Executive, is a driver of that process.
“Avocado is a fantastic substitute in those diets.” It is our responsibility to teach people about the benefits of avocados and how varied they can be in their diets.” Avocados can also be utilised in a variety of cuisines. “Avocado isn’t only for one meal.” Breakfast, lunch, dinner, and beverages are all available,” Alk explains. Another option to add value to the avocado is to use the stone, as Westfalia has lately begun doing in collaboration with Dr. Craft, a green chemistry expert. “This is the first time that we’ve used avocado stones to substitute microplastics in beauty products.” It is a waste reduction effort on our part, as well as a replacement for microplastics in beauty goods.
The usage of water is another aspect of sustainability that Westfalia addresses. Despite the fact that the fruit is commonly thought to be a water-intensive crop, Alk claims that there is enough water in the production locations. “We farm in regions where there is sufficient water for both our own consumption and future demands.” We’ve done a lot of research on avocados and believe that our farming practises are quite sustainable. We have a responsibility as a firm and as an industry to educate and inform, and we will continue to do so.”
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