The Bharat Army are the stars of Cricket Australia’s new campaign ahead of the Boxing Day Test in Melbourne, Made of Play
Made of Play symbolises that in what has been a really difficult year for everyone around the world due to the COVID-19 pandemic for all Australians, we have shown that sticking together and supporting one another is the most valuable commodity in our society.
Cricket and the holidays period brings families and friends together unlike any other time of the year, and Cricket Australia wants to amplify the role that cricket—being played in the backyard, laneway, street, beach or park already—plays as an integral part of this experience and family bonding time.
All cricket fans in Australia are encouraged to showcase their “play cricket” moment in the backyard, street, beach or park, and upload to cricket.com.au/madeofplay—their entry gets them into the draw to win a VIP experience at an Ashes Test match in Australia next summer, to the value of $10,000.
The Bharat Army, featuring in a short content piece released by CA yesterday, epitomise the role that cricket plays in enhancing fan passion and community through the shared experience of supporting Team India.
Head of Bharat Army Australia, Kunal Ghandi said: “The Bharat Army basically started with four friends, 21 years ago, attending all the matches in England.
“People started to join with them and we are now more than 400,000 all around the globe.
“Street cricket is something which I had grown up with and honestly, I love it. Bicycles as the stumps, bricks at the stumps. We used to just go out and the smash (the ball) and smash windows (in the street) and run away!”
On how the Bharat Army is Made of Play, Bharat Army member, Sonal Choudhary said: “When passion connects people, I don’t think there is a better way of connecting than that.
“We all feel like a family, we enjoy like a family. There are no more ‘friends’, we are all ‘family’ now.
“It’s the festive time, and cricket is also our festival, our religion, it means a lot to us. So when Boxing Day is there, Australia versus India during festive holiday time, what is better than that?”
Entries to the Cricket Australia Made of Play competition are open until December 30.
For more information, visit cricket.com.au/madeofplay and keep an eye on Cricket Australia social media channels
The Bharat Army are the ✨ of @CricketAus’s new campaign ahead of the Boxing Day Test in Melbourne, Made of Play, which symbolises what has been a really difficult year for every1 around the world due to the #COVID1 #pandemic. 🏏 #TheIndianSun #BharatArmyhttps://t.co/A2pxyNK8pP
— The Indian Sun (@The_Indian_Sun) December 23, 2020