Why businesswomen in Townsville are embracing digital currency

By Our Reporter
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Lisa Sweeney

Lisa Sweeney of Business in Heels International says cash is no longer king in times of COVID-19

One of Australia’s largest businesswomen’s advisory groups with over 160,000 supporters and a branch in Townsville is urging businesswomen in Townsville to embrace digital currency to help ward off the COVID-19 threat to the Townsville economy and to their individual businesses.

Lisa Sweeney, Chief Executive Officer of Business in Heels International, says embracing digital currency will be an important platform for Townsville businesses that succeed post COVID-19.

“For Townsville businesses, and especially for women in business, the rule book has been thrown out the window and cash is no longer king,” Ms Sweeney said.

“We have been encouraged not to use cash during COVID-19 and that has opened the door for us to look at digital currency with new eyes.”

“Business in Heels is using Qoin as part of their new COVID-19 Boot Camp survival series in Townsville and throughout Australia to help women in business survive and fight their way through COVID-19.

“Digital currency is the way of the future and in the current COVID-19 environment, women in business in Townsville have to look beyond having businesses that are only based on cash payments”

Headquartered in Geelong, Business in Heels operates 15 branches throughout Australia, including Townsville, and also has reach into the United Arab Emirates. It runs programs and training courses to support women in business in areas such as mentoring, education and marketing.

“Our organisation is about helping businesswomen to be on the front foot and to provide leadership and innovation. Qoin is an Australian based digital currency, which has given us a lot of comfort because we know the people behind it and they are experienced and professional,” she said.

There are over 7,000 merchants in Australia now using Qoin and many of those merchants are supporting the COVID-19 Survival Boot Camps, said Ms Sweeney.

“Digital currency is the way of the future and in the current COVID-19 environment, women in business in Townsville have to look beyond having businesses that are only based on cash payments.”

Over the space of six months more than 7,000 small business merchants, including many in Townsville, are now accepting Qoin, the newest digital currency built on blockchain that offers cashless transactions.

And now Townsville is being specifically approached following research undertaken by Qoin that shows Townsville businesses and merchants are keen to get involved in digital currencies.

Qoin Australia Chief Marketing Officer Andrew Barker says, “We have done our homework in Townsville and we have a dedicated sales team of independent agents that are in contact with Townsville businesses.

“The current economic climate off the back of COVID-19 has encouraged many businesspeople to open their eyes to new ways of doing business and that includes digital currency.”

Mr Barker says the time is ripe for digital currencies, like Qoin, as coronavirus has paved the way for small businesses to consider digital currencies to attract new customers and facilitate instore transactions.”


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