Invest in India’s most precious metal for a memorable Akshaya Tritiya

By Our Reporter
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Celebrating Akshaya Tritiya at home this year? Let SendGold help you to commemorate this year from the safety of your home.

The rising value of gold is a strong indicator that your Akshaya Tritiya investment will only appreciate over time. Gold has increased +73.0% in 5 years, and +10.6% in the last month.

There is still much we do not know about the current Covid-19 situation and the economic impact it will have.

But we do know that worldwide stock, bond, and currency markets are already in significant turmoil, with short-term bonds issued by the U.S. Government trading at negative interest rates for the very first time in history.

We think it’s useful in times like these to focus on what we do know, rather than let the emotions of uncertainty and fear guide our financial decisions.

The Four Faces of Gold

Gold plays multiple roles in an investment portfolio and as a financial asset.

First of all gold of course is an investment.

And as an investment that competes and compares to other investments like company shares it is faring well. In a general slowdown company earnings will suffer, but gold has no such cash flow requirements to meet.

Secondly gold is a currency, with a difference.

Gold is the only currency that has no counter-party, that does not rely on the performance of an issuing government or bank in order to have value.

Thirdly, at SendGold we think of gold as a bank account alternative.

For the first time, if you invest your money with the U.S. Government you will receive no interest whatsoever, and you will not even receive all of your principal back at maturity. That economic reality will make its way through to banks and bank accounts.

This means that gold is more competitive than ever as a bank account alternative.

Fourthly, gold is an insurance policy.

It is widely used as a safe haven in uncertain times.

No government currency, bond, share, bank, or investment vehicle has survived every single calamity in history.

Gold has.

Four Reasons: One Answer

These four aspects of gold mean that practically everyone has a reason to own it, whether you are a saver, investor, or someone wanting simply to protect your wealth in dangerous times.

At SendGold our mission has been to create the safest, most secure, simplest, most accessible, and most liquid way to own gold.

So whether you’re a casual saver, a savvy investor, or just seeking a safe haven in the storm: think hard about whether gold has a place in your portfolio. Especially at this time.

As the impact of COVID-19 continues in global markets and the demand for gold continues to increase, SendGold want to let you know they are ramping up their services to you.

SendGold CEO Jodi Stanton adds, “Be safe and look after your loved ones. We’d like to extend our best wishes to you, your colleagues, and your families. We hope you all stay healthy and safe during these challenging times.”


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