Another fashion brand hits Melbourne — H&M to open two new stores


Swedish chain H&M has just announced it is opening of two more stores at Chadstone and Werribee.

H&M is one of several international fast-fashion brands that are making their way to Melbourne. Soon, the St Collins Lane centre, on the former Australia on Collins site, will see the launch in Australia of international label Reiss. Other major brands to launch in Melbourne in the past two years include cosmetics behemoth Sephora and the UK fast-fashion mecca, Topshop, which also has a concession partnership with Myer.

Set to open in late July, the H&M store in Pacific Werribee will be about 2400 square metres, over one level, and will offer men’s, women’s, children’s and baby clothing and accessories. The size of the store at the ever-expanding Chadstone has not been revealed.

The retailer’s first Melbourne store, at the GPO in Bourke Street Mall is about 5000 square metres, spread across three levels.

The new stores will take the number of H&M outlets in Australia to 18 by the end of 2016. In 2015, H&M Australia recorded a net profit of $3.8 million, after posting a loss in its first year in Australia.

The existing stores are: Melbourne city and Eastland in Victoria; Macquarie Centre, North Ryde, Chatswood and Pitt Street Mall in NSW; Indooroopilly, Garden City and Queen Street, Brisbane in Queensland; and Joondalup in Western Australia. Other new stores already announced include Pacific Fair, on the Gold Coast, Charlestown Square, Newcastle, and Broadway and Bondi, in Sydney.

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