Singer Anita Rai says she does not want to be a typical mainstream artiste, but hopes to bring about a change in the world through her songs. Her fist step – to raise funds for an orphanage in India through her latest music video
It’s her passion for music, says Anita Rai, Foreign Aid Officer of DMC Medical Charity, that keeps bringing her back to it. She shot into the limelight recently with the release of a rendition of the song ‘Tujhe Bhula Diya’ from the film Anjaana Anjaani.
The song perfectly showcases her multi-cultural background, and is a combination of both Hindi and English lyrics, drawing on her Indian heritage and western upbringing.
Anita’s father is from the Indian state of Uttar Pradesh, while her mother is a Sri Lankan. Having such a diverse heritage, she hopes to utilize both Hindi and Tamil in her music in the future.
“Music has always been my passion, and I would like to keep working on a blend of Eastern and Western music,” says Anita, who adds that she believes language is not a barrier when it comes to music. “I grasp the emotions and express myself through music. By blending Indian and western music, I want to showcase the beauty of our regional languages and heritage,” she adds.
The music video for Tujhe Bhula Diya, says Anita, has been directed and filmed by Anriya Films, with photography by both Hot Chili Media and HKS Photography. The music was produced by popular Sri Lankan music producer Deyo.
“The feedback for the video has been great. Popular artists such as Arjun, Navnith Lal, Nakkeeran and Superwoman have tweeted about how much they like the song. To receive recognition for my first ever song has really humbled and inspired me to pursue my passion,” says Anita, who adds that the team behind the video includes Melbourne’s celebrity makeup artist Haffsah Bilal, and wardrobe by Leiela, who has dressed Miss Universe contestant Jessica LaFontaine.
Anita says that her talent was discovered by Leona Tai, who she considers her inspiration as well. “Leona Tai instilled a passion for music in me from the time I was a child. I think that remained my motivation all through my journey with music,” says Anita, who adds that it was the church choir that helped her keep in touch with song all through her years in school.
Then, after completing her Bachelors of Business from RMIT University, Anita decided to revisit passion for music. “My most recent performance was at YouTube sensation Superwoman and Jehan’s Australia tour in Melbourne,” says Anita, who also likes acting.
Proceeds from the music video will be donated to Arya Kanya Girls Orphanage in India.
“I will ensure that the proceeds raised are safely delivered to those who need it the most. I don’t want to be a typical mainstream artist but hope to make a change with my voice, and have a purpose beyond self-promotion,” says Anita.