‘Home sweet home’ should be a new migrant’s first investment, says real estate expert


Balvinder Ruby came to Australia in 2000, as a scientist but has over the years, plotted his career graph in real estate. He worked in real estate for few years and then started his own company along with his partner.

The principal of Real Estate Experts or REEX, Balvinder says he is committed to personalised service and adds that his broad market knowledge, solid negotiation skills and ability to think outside the square help him achieve premium results for his clients.

Balvinder’s approach to real estate is known to be a little different. While most real estate agent offices are located outside high visibility areas like shopping malls, for instance, Balvinder and business co-owner Allen Fernandez, have positioned their office in “Sky City” building, 20 Lexington Drive, Norwest Business Centre in Bella Vista, the corporate nerve centre of Western Sydney.

“The corporate environment draws in customers and a good real estate agent knows that. We are not like other agents who have to rely on massive IT infrastructure. REEX has developed its entire IT infrastructure in-house and on a cloud,” says Balvinder. “Our office is much more than just a workplace. All our data is in the cloud which can be accessed from anywhere and we never have the fear of losing data,” he adds.

Balvinder says real estate was his first investment when he came to Australia and believes it is the way to go.
“It is always good for migrants to get their first home as soon as possible,” says Balvinder, who handles quality residential and commercial property sales in Western Sydney.

When it comes to selling, Balvinder says that real estate companies usually charge customers miscellaneous fees for property management, administration, photostats, postage, statements etc. At REEX, however, there are no such fees. The statements are sent through email and as this includes all receipts, the client bears no admin or postage fee.

“Selling other people’s homes is a challenge. We stick to ethics and never compromise on quality. We don’t tell buyers and sellers what they want to hear but what they need to hear,” says Balvinder. “We are not limited to any area as we are an independently owned company,” he adds.

Balvinder believes the future of real estate is evergreen and everlasting. “While there are ups and downs, people will always need houses to live in. With increased migration there is an increase in people looking for homes. Currently, in some of the suburbs of Sydney the rent and mortgage payments are about the same so it makes more financial sense to buy your own home. In some western suburbs rental payments are more than what you pay for mortgage payments,” adds Balvinder.

REEX, incidentally, is the first real estate agency to advertise Australian properties in Chinese web portals and has employed Chinese staff to answer calls from Chinese investors. All its properties are also advertised using Social Media Marketing – Facebook, Twitter, LinkedIn and YouTube, which includes displaying the properties in a slideshow format.

On a personal note, Balvinder is also the vice-president of Global Organisation of People of Indian Origin (or GOPIO) and participates in various community related activities.

“Working for the community gives me immense satisfaction. I feel proud to be a part of GOPIO as this organization is involved in many community related activities and fund-raisers,” says Balvinder.

“We organize a number of charity functions and help in raising funds for various organizations including old age homes. GOPIO has also organized cruises for the elderly. We also organize blood donation camps and give financial aid to needy but talented students,” he says.

In the right direction

Balvinder’s tips for those looking at investing in real estate

There is a lot of competition in Blacktown, which was why I decided to invest in Bella Vista.
The future, I believe, lies in Western Sydney. There are a lot of land releases happening around Riverstone, Schofields, Rouse Hills, Richmond Road and Marsden Park. Prices are just too high elsewhere and opting for these new homes is a better option. The new Norwest Railway line, presently under construction, is actively pushing new sales in this area. Proximity to Bella Vista and Norwest Railway stations is attracting a lot of customers to this region.

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