Qantas has opened the first stage of its new Product Innovation Centre in Adelaide, with more than 400 digital and technology roles expected to be created over the next three years.
The centre, based in Adelaide’s CBD, will focus on developing digital products and services used by Qantas customers, from booking flights and managing disruptions to other parts of the travel experience. Qantas previously said the centre was expected to house more than 420 technology roles by the end of 2028.
The first employees have already begun working at the centre, with the company continuing to recruit for roles across software engineering, product management, digital design, data and artificial intelligence. Current Qantas job listings show the airline is still recruiting for positions based at the Adelaide facility.
Qantas said the Adelaide team is working on digital experiences and tools designed to improve how customers interact with the airline. AI is also being incorporated into product development, including testing, prototyping, analysing customer feedback and addressing service issues.
The centre is being developed through an agreement between Qantas and the South Australian Government. The government has promoted the project as part of efforts to expand the state’s technology workforce, while Qantas says Adelaide provides access to a strong technology community and university talent.
A partnership with Adelaide University will provide a graduate pathway into the centre, with hundreds of applications received for the first intake. The collaboration also includes research opportunities through the university’s Australian Institute for Machine Learning, including scholarships for PhD and Honours students working in industrial AI.
The partnership was first announced in November 2025, when Qantas said the centre would be its first dedicated Product Innovation Centre outside Sydney. At the time, the airline projected more than 420 technology positions would be created by the end of 2028.
Qantas Chief Technology, AI and Transformation Officer Rachel Yangoyan said the centre would help the airline develop more personalised digital experiences for its customers.
For South Australia, the project adds another major employer to a growing technology sector, while the longer-term impact will depend on how many of the projected roles are filled locally and how the university and industry partnerships develop.
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