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ew South Wales has formally launched Bradfield City as a commercial destination, with the state government promoting the site as a base for advanced industries linked to the upcoming Western Sydney International Airport.
The launch is accompanied by a campaign aimed at attracting domestic and international investors, alongside a fresh round of expressions of interest for businesses considering a move into the city’s Enterprise Precinct. The 3.8-hectare site sits next to the Advanced Manufacturing Readiness Facility, the first completed building in the precinct.
The government is targeting sectors including aerospace, clean technology, advanced manufacturing, freight and logistics, and semiconductor development. Officials argue the combination of proximity to a major airport, planned digital infrastructure and access to a local workforce could appeal to companies looking for a long-term base in Australia.
Bradfield City has been positioned as Australia’s first newly planned city in a century. Plans include 10,000 homes and 20,000 jobs, though much of the development remains in early stages. Construction and enabling works have begun across parts of the site, with more than a third of the area described as ready for further development.
A revised planning framework has also been introduced, with projects inside the master plan area to be assessed through a state-led pathway designed to reduce approval times. Supporters say this could help accelerate investment, while critics of similar models in other developments have raised concerns about oversight and community input.
Recent progress includes a development agreement with Plenary Group to deliver the first large parcel of land, as well as a partnership with Superloop to provide digital infrastructure. Plans are also advancing for a second major building and a two-hectare central park, both expected to begin construction this year.
The government has also flagged ambitions to establish Australia’s first commercial semiconductor advanced packaging facility at the site. More broadly, projects linked to the surrounding aerotropolis are estimated to be worth over $21 billion at various stages of planning and delivery.
Deputy Premier Prue Car said the project is intended to create jobs and new economic activity in Western Sydney, while Planning Minister Paul Scully described the city as an opportunity for industries seeking proximity to international transport links.
Urban development specialists often note that new city projects can take decades to reach full scale, with early success tied to infrastructure delivery and the ability to attract anchor tenants. While Bradfield’s location near a major airport offers a clear advantage, its long-term performance will depend on sustained investment and demand from industry.
Further expressions of interest, including for commercial tenancies in the next phase of development, are expected later this year. For now, the focus remains on building momentum as the government seeks to turn early construction into a functioning business and residential hub.
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