The Albanese Government has released detailed instructions for social media companies as Australia prepares to enforce its new under-16 minimum age laws.
From 10 December, platforms that fail to comply with the rules risk penalties of up to $49.5 million. The guidance, developed by the eSafety Commissioner in consultation with industry and community groups, outlines how companies must apply the law in a way that is effective, private and fair.
Social media providers will be expected to stop under-16s from holding accounts, including tackling attempts to get around the system. They must also use a layered approach to age assurance, improving confidence in age estimates, and provide clear communication to users about how these systems are applied. Platforms are required to continue improving their technology and update their systems as better solutions emerge.
Minister for Communications Anika Wells said the new framework made the Government’s expectations clear. “The Albanese Government is backing families through this world-leading law and eSafety’s guidance means social media platforms know what their responsibilities are,” she said.
“This industry guidance makes clear our strong expectations that social media platforms step up to the plate to implement the minimum age in a way that is effective, private, and fair on Australian users. The Government has done the work to ensure that platforms have the information they need to comply with the new laws—and it’s now on them to take the necessary steps.
“Parent, kids—indeed the entire Australian community—are relying on them to keep young Australians safer online.”
Wells said companies had no excuse to delay. “eSafety’s guidance makes clear that platforms must comply with the law, and also provide transparent and accessible information to their users about their age assurance systems.
“We know there won’t be a one-size-fits-all approach to implementing the minimum age, but there are many effective solutions available—many of which are already being used by industry. There is no excuse for social media platforms to fail to meet their obligations under the new laws—and from 10 December, there will be significant fines for non-compliance.”
The guidance is based on consumer research and the Government’s Age Assurance Technology Trial. It is designed to ensure companies adopt responsible methods and engage with families openly as the law comes into effect.
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