A media training workshop conducted by The Indian Sun and supported by the Victorian Government brought together 18 participants from four diverse community organisations at the Officer Gurudwara this week.
The session, held on 19 July, provided hands-on training in essential communication skills, including press release writing, news story structuring, and effective social media strategies.
Participants represented Gurdwara Sri Guru Nanak Darbar Officer, the Nepalese Association of Victoria, The Ahmadiyya Muslim Association (AMA), and the Women’s Friendship Cafe Pakenham, a volunteer-run group dedicated to empowering women through social inclusion and mentorship.
Facilitated by journalist Indira Laisram, the workshop covered key aspects of media engagement, from crafting compelling headlines to using photography effectively. Attendees learned how to identify newsworthy stories and present them in clear, factual language.
For social media managers, Laisram emphasised consistency, strategic tagging, and meaningful engagement. “You don’t need to be everywhere, but wherever you are, be consistent,” she advised.
The response from attendees was overwhelmingly positive, with many highlighting the practical value of the training.
“It was a wonderful workshop. Indira shared so much knowledge in such an engaging way,” said Sushma Sharma, a participant. “I left feeling inspired and equipped with new ideas.”
Shilpa, an impact artist, noted the universal importance of storytelling. “Whether professionally or personally, storytelling is crucial. This session was concise but covered everything we needed.”
Representatives from the Women’s Friendship Cafe Pakenham shared how the training would help them amplify their mission. “This program will help us promote our work and strengthen community connections,” one member said. “It’s all about empowering women to be themselves.”
Binita, a community leader and memebr of the Nepalese Association of Victoria, called the session “fabulous.” “In today’s digital world, knowing how to communicate effectively is vital. This workshop gave us the tools to create real impact.”
The workshop highlighted the importance of media literacy for grassroots organisations, equipping them with the skills to share their stories and engage their audiences more effectively.
With participants eager to apply their new knowledge, the event marked a significant step in empowering Victoria’s multicultural communities.
For future workshops or community initiatives, follow The Indian Sun for updates.
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