Cricket Australia and Toyota have renewed vows on a long-standing alliance that has already helped funnel millions into community clubs. The four-year extension, announced today, cements Toyota’s position as one of the sport’s most visible commercial supporters, continuing its role across elite and grassroots formats.
Since first teaming up in 2012, Toyota Australia has become a familiar presence on the boundary rope, not just at international matches but at suburban grounds around the country. The carmaker’s “Good for Cricket” programme has raised over $8.3 million in the past seven years through its national raffle, with every cent going directly to local cricket clubs. Last year alone, more than a thousand clubs participated, raising over $915,000.
The renewed agreement runs until 2029 and spans a broad sweep of the game—from the Australian men’s and women’s national sides, to the Big Bash Leagues, and Cricket Australia’s inclusion and diversity initiatives. Toyota will also maintain its role as official automotive partner to state cricket associations and continue backing the Good for Cricket raffle and other grassroots schemes.
Cricket Australia’s Chief Commercial Officer Ed Sanders called the extension a natural continuation of a partnership that has brought tangible value to the sport at every level.
“We are thrilled to extend our long-standing partnership with Toyota Australia and we appreciate their continued support in growing cricket at the grassroots level with fundraising for local clubs and volunteers through the Good for Cricket raffle,” Sanders said. “We thank Toyota Australia for their continued commitment in supporting us to make cricket a sport for all.”
For Toyota, the connection is as much about purpose as it is about branding. Sean Hanley, Vice President of Sales and Marketing at Toyota Australia, framed the extension as part of a broader vision for community engagement.
“We are incredibly proud to extend our partnership with Cricket Australia for another four years, continuing a collaboration that has supported the growth of cricket across all levels since 2012,” Hanley said.
“Cricket is a sport that unites communities and inspires Australians, and we’re delighted to play a role in ensuring its continued success, through initiatives like the Toyota Good for Cricket Raffle.”
Toyota’s investment in cricket goes beyond signage and sponsorship boxes. By helping local clubs cover costs, retain volunteers, and upgrade facilities, the partnership has given depth to a sport often viewed through a national or professional lens. In many cases, small clubs have used the funds to buy equipment, pay ground fees, or even just keep the lights on through tough seasons.
With the renewed deal stretching into the latter half of the decade, both organisations are betting that cricket will remain central to Australia’s summer, and that the local oval will continue to matter as much as the MCG. The pledge also signals a steady hand at a time when many sports are juggling uncertainty around sponsorship dollars, broadcast rights, and cost-of-living pressures that have affected both fans and clubs.
The timing is deliberate. As community sport emerges from a disrupted few years, support of this kind offers stability. It also reminds stakeholders that big brands don’t just play on the big stage—they’re often on the sidelines at grassroots level too, sometimes with a raffle ticket in hand.
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