Aussie Broadband will become the Official Telecommunications Partner of Cricket Australia for the next three international summers, in a deal that combines high-performance digital infrastructure with grassroots community initiatives.
The partnership will span the Men’s and Women’s national teams, featuring at-match signage and fan-facing activations across Australia’s international cricket calendar. But beyond branding, the agreement puts Aussie Broadband at the heart of Cricket Australia’s (CA) operations—with a fully managed Secure SD-WAN solution delivered over Aussie Fibre in collaboration with Fortinet.
The telecom provider will also streamline communications across CA’s network through Microsoft Teams Calling, supporting internal collaboration and IT management across national offices and venues.
Cricket Australia Chief Commercial Officer Ed Sanders said the partnership reflects shared values. “We’re thrilled to welcome Aussie Broadband as the Official Telecommunications Partner of Cricket Australia for the next three international summers of cricket,” he said. “Aussie Broadband is Australia’s most trusted telecommunications brand and we’re proud to partner with an organisation which holds an exceptional commitment to high performance with community-minded values at heart.”
That “community-minded” focus includes new tech initiatives targeting local clubs. Over the next three years, Aussie Broadband and CA will co-develop programs like the Grassroots Technology Fund, aiming to boost digital access for community clubs. The telco will also back a new National Community Cricket Award to recognise behind-the-scenes contributors to the game.
Brian Maher, Group Chief Executive at Aussie Broadband, said the partnership speaks to the company’s identity. “We couldn’t be prouder to help power Cricket Australia and the growth of cricket for the next three years,” Maher said.
“Cricket sits at the heart of Australia’s national and cultural identity, and as a proud Australian company with diverse on-shore call centres and staffers, we’re proud to power connectivity through cricket—from our world-beating Men’s and Women’s international teams, right through to the sports ovals in community cricket.”
Maher also pointed to the technical reliability of the partnership. “The technology solutions provided by Aussie Broadband will ensure Cricket Australia has secure and reliable broadband services, with streamlined communications for their workforce and external partners through our Microsoft Teams Calling solution.”
He noted the strong working relationship between the two organisations: “This partnership is a demonstration of the close collaboration between Aussie Broadband and Cricket Australia’s marketing, network and sales teams.”
The deal comes at a time when sports organisations are increasingly relying on tech-driven solutions for fan engagement, live broadcast distribution, and internal logistics. With high-capacity fibre, scalable enterprise products, and national voice infrastructure, Aussie Broadband is well-positioned to meet the demands of a modern sports code.
Founded as a challenger brand, Aussie Broadband has grown rapidly since listing on the ASX (ASX: ABB). Now Australia’s fifth-largest broadband provider, it supplies over one million services across residential, business and government markets. Its operations also include Symbio and two Tier 1 voice carriers, making it a major infrastructure player in the local telecommunications sector.
While most of the public focus will be on the on-field signage and fan promotions, the broader value of this agreement lies in how it knits technology into the everyday operations of Australian cricket—from team communications and match preparation to community outreach and grassroots development.
The first activations will be seen in the upcoming international cricket season, with branding set to appear at major stadiums and online platforms. Behind the scenes, the network upgrades are already underway, promising better connectivity for players, officials and fans alike.
From fibre lines to fan zones, the next three years of Australian cricket will be running on Aussie Broadband.
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