The Australian government is set to introduce a new scheme compelling major tech companies, such as Facebook, to pay for Australian journalism, according to a report by The Age.
The plan, to be unveiled by Prime Minister Anthony Albanese today, aims to impose financial penalties on platforms that fail to sign content deals, ensuring their contribution to local news, the report said.
The move intensifies pressure on social media platforms to comply with the media bargaining code or face mandatory payments to continue operating in Australia. This measure comes amid fears that the current code’s shortcomings could cost news providers an estimated $1 billion over the next four years.
The Age reported that the government’s approach could enforce financial costs on platforms that do not negotiate in good faith with news publishers. Facebook has previously threatened to block news content if forced to pay, raising concerns about how such standoffs might affect relations with key global stakeholders.
The initiative is expected to benefit Australian media companies, including Nine (the owner of The Age), News Corp, and Seven West Media, by securing fair compensation for their content, the report further said.
Support independent community journalism. Support The Indian Sun.
Follow The Indian Sun on X | Instagram | Facebook
📢 Australia to mandate tech giants like #Facebook to pay for local #journalism. 📰 New scheme ensures fair compensation for news providers. 💡 How will this impact media? 🧐 #TheIndianSun @AlboMP https://t.co/nNhzMRpTTE
— The Indian Sun (@The_Indian_Sun) December 14, 2024
Donate To The Indian Sun
Dear Reader,The Indian Sun is an independent organisation committed to community journalism. We have, through the years, been able to reach a wide audience especially with the growth of social media, where we also have a strong presence. With platforms such as YouTube videos, we have been able to engage in different forms of storytelling. However, the past few years, like many media organisations around the world, it has not been an easy path. We have a greater challenge. We believe community journalism is very important for a multicultural country like Australia. We’re not able to do everything, but we aim for some of the most interesting stories and journalism of quality. We call upon readers like you to support us and make any contribution. Do make a DONATION NOW so we can continue with the volume and quality journalism that we are able to practice.
Thank you for your support.
Best wishes,
Team The Indian Sun
