With the unveiling of SBS Spice, a fresh digital platform crafted for South Asian Australians aged 20-34, a new horizon in media emerges. This platform, targeted specifically at the Gen Y demographic, promises to infuse Australian media with a dynamic blend of perspectives, particularly focusing on those with South Asian heritage who are eager to shape and discuss their own cultural narratives.
SBS Spice distinguishes itself by not merely covering the usual spectrum of news and entertainment but by actively engaging with topics at the intersection of identity, social change, and belonging. It looks to foster a community where voices often left on the fringes are heard, crafting content that resonates with both the young South Asian Australians born in Australia and those who have recently made it their home.
At the helm of SBS Spice are Dilpreet Kaur Taggar as Executive Producer and Suhayla Sharif as Digital Content Producer. Both leaders bring a rich background in journalism and digital content creation, coupled with a personal drive to discuss complex issues like gender equality, mental health, and the nuances of cultural identity. Kaur, in particular, with her roots in Indian journalism and as the founder of South Asian Today, has a marked history of delving deep into social nuances and elevating a diverse range of perspectives.
“SBS Spice is for the young and curious with a South Asian heritage who are active on social media, and interested in culturally shaping the narratives of where we come from and where we’re headed in a forward-looking Australia,” said Kaur. This statement not only encapsulates the essence of SBS Spice but also highlights the platform’s commitment to being a progressive space for cultural dialogue and storytelling.
The content on SBS Spice is as varied as its audience, featuring video content across popular platforms like Instagram and YouTube, as well as podcasts that dive into both serious and light-hearted topics. Among its standout offerings are ‘Scan’, a short explainer series that examines local and global issues from multiple perspectives, and ‘Two Chillies in a Pod’, a podcast that brings listeners in-depth interviews with disruptors and game changers within the South Asian community. Notable personalities featured include Megha Kapoor, former Editor of Vogue India, and actors like Shahana Goswami and Ayesha Madon.
Additionally, ‘Spice Express’ offers shorter podcasts focusing on community engagement and the pulse of what is current or challenging for the South Asian community in Australia.
The launch of SBS Spice also aligns with SBS’s broader rebranding initiatives, which include transforming the PopDesi channel into SBS South Asian. This new channel aims to serve as a comprehensive destination for South Asian content, offering an array of media in 10 different languages available through various mediums including radio, live streaming, and digital publications.
SBS Spice not only aims to entertain and inform but also to inspire its audience to actively participate in shaping their community’s narrative, ensuring that the future of Australian media is as vibrant and inclusive as the diverse society it serves. This initiative marks a significant step in creating spaces where young South Asians in Australia can connect with their heritage while contributing to a richer, more diverse Australian story.
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