Down the aisle of controversy: Greens push for price controls on supermarket shelves

By Maria Irene
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The Greens' move aims to tackle alleged price gouging by supermarket giants Coles and Woolworths

The Victorian Greens have launched a bold offensive against the Victorian Labor Government, pressing for the introduction of price controls on everyday supermarket items. The Greens’ move aims to tackle alleged price gouging by supermarket giants Coles and Woolworths, accusing them of exploiting the skyrocketing cost-of-living to maximise profits at the expense of hard-hit Victorians.

According to a recent survey by the Victorian Greens, the cost-of-living crisis is causing widespread damage. Roughly 70 per cent of respondents claimed their mental health had deteriorated due to these pressures. Even more alarming, over 60 per cent had deferred medical care simply because they couldn’t afford it. The survey revealed that the biggest financial strains came from bills, food, and rent, with healthcare costs also emerging as a significant issue. The younger generation, aged 18 to 34, faced additional struggles to afford mental healthcare, with 30 per cent of them unable to meet these costs.

Sam Hibbins MP, the Victorian Greens’ spokesperson for economic justice, argues that the survey outcomes make a compelling case for the government to get tougher on rising food costs. Hibbins suggests breaking up the supermarket duopoly and advocates for a parliamentary inquiry into food affordability.

Meanwhile, price controls are coming back into vogue internationally. Various European governments are embracing measures to curb food inflation by enforcing price caps or limiting retailers’ profits. Yet, the Victorian Labor Government appears reluctant to follow suit, opting to prioritise corporate interests over its struggling populace, argues Hibbins.

The push for price controls is neither novel nor without precedent. Historical instances from Ancient Rome to World War II to 21st-century Venezuela reveal a complicated tapestry of outcomes, both positive and negative. For instance, Ancient Rome’s grain subsidies led to strains on the public treasury and disincentivised farmers. Similarly, while rationing and price ceilings during World War II were somewhat effective in combating inflation, they led to black markets and lower quality goods.

Venezuela serves as a recent cautionary tale. Price controls were implemented to rein in hyperinflation but resulted in severe shortages, long queues, and business failures. The economic implications of such controls often lead to a distortion in demand and supply, creating fertile ground for black and grey markets. Consequently, the quality of products can suffer as producers look for ways to cut costs.

The economic and social repercussions of price controls are a complex dance of cause and effect. While the motivations for implementing such controls might be rooted in social welfare and economic stability, history shows that the outcomes can be quite unpredictable.

So, what should the Victorian Labor Government do? On one hand, there’s a resounding call from the public for direct intervention in what many see as a crisis. On the other, history offers myriad examples of price controls gone awry. Perhaps it’s time for the Victorian Government to reflect not just on immediate economic pressures but also on the nuanced lessons history offers in the realm of price control. Whether these controls are viewed as necessary interventions or market distortions, a well-thought-out approach is crucial. With Victorians struggling to make ends meet, the stakes have never been higher.


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