- ICC Men’s T20 World Cup most digitally engaged ICC event ever
- 6.58 billion views recorded across all ICC platforms
- 751,775 fans attended the 45 matches across seven host cities, with ticket purchasers coming from 113 different countries
The International Cricket Council (ICC) announced that the ICC Men’s T20 World Cup 2022 saw 6.58 billion video views across all ICC platforms, surpassing the Men’s T20 World Cup 2021 record by 65% and making it the most digitally engaged ICC event ever.
It also recorded strong TV broadcasting figures across the globe, with 1.28 billion people watching the matches on TV, including the India v Pakistan classic at the MCG which racked up 256 million viewing hours in India.
Despite the home team’s absence from the knockout stage, there was a 455% increase in linear TV viewing hours in Australia compared with the 2021 event, while 8.7 million English fans cheered their team on from home as Jos Buttler’s men captured the nation’s second T20 World Cup crown.
The digital engagement records and broadcast results, coupled with a total attendance for the event of 751,775, has made the 2022 edition one of the most popular in the history of the ICC Men’s T20 World Cup.
ICC Chief Executive, Geoff Allardice said: “We are thrilled to announce the record-breaking viewership and engagement numbers for the ICC Men’s T20 World Cup 2022. The innovative approach to content creation, collaboration with the competing teams and use of cutting-edge technology delivered through this event provided new and existing fans with comprehensive coverage of the event on the platforms most relevant to them.
“These outstanding numbers demonstrate our fans’ appetite for ICC events and the depth and breadth of the global reach that cricket enjoys across the world.”
ICC Men’s T20 World Cup Local Organising Committee CEO, Michelle Enright said: “These numbers, both in terms of record digital and broadcast engagement and the attendances at the matches here in Australia are testament to the quality of the cricket that was delivered on the field by the players. We witnessed some unbelievable performances, some breathtaking finishes, and some major upsets as well. It was a truly unmissable event, wherever you were watching the action.
“As a Local Organising Committee we set about to bring generations and cultures together for this incredible event, and I am proud to say we achieved that. The fans played an equally important role as the players in the success of the event and we saw people from many different nationalities, backgrounds, and ages, sharing their sheer passion and love of the game.
“Our ticket holders came from 113 different countries and from all parts of Australia, showcasing the rich multiculturalism of our country and cricket’s extraordinary global appeal.”
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The International Cricket Council anncd that the ICC Men’s T20 World Cup 2022 saw 6.58 billion video views across all ICC platforms, surpassing the Men’s T20 World Cup 21 record by 65% & making it the most digitally engaged ICC event. 🏏 #TheIndianSunhttps://t.co/xd1Q4hKIhF
— The Indian Sun (@The_Indian_Sun) December 16, 2022
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