Growers have more ways to sell their products than ever before, thanks to the internet, Facebook marketplaces, farmers markets, and distribution partnerships. However, there are still advantages to the tried-and-true central market structure. The fresh produce supply chain handled the various city lockdowns, food service disruptions, labour shortages, and supply issues over the past two years, according to an online forum held as part of the Australian Bureau of Agricultural and Resource Economics and Sciences’ (ABARES) Outlook conference in March. Both central markets and supermarket direct contracts were discussed at the event. While the global epidemic caused wholesale dealers many hassles and losses, most were able to work around supply issues and dig deeper to finish the job.
This was backed up by a slew of reports from greengrocers who source from the marketplaces. During the peak of the coronavirus outbreak in Australia, the usual tales about food shortages on shop shelves and transportation problems jeopardised fresh supply lines emerged. However, the independents, the ladies and gentlemen who manage the neighbourhood fruit and vegetable shop, seemed to just source from other vendors and continue on with their business. One greengrocer described the independence of not being bound by purchasing agreements to acquire fruit from a limited number of producers in an online article, as something that helped the business stay afloat. During the hard times, the central markets system kept many, many people fed with minimal fanfare.
One can only image the frantic, possibly tense phone calls between supply managers and growers attempting to figure out when a truck will arrive, what condition the product will be in, and how this will impact payment. Growers should not be put off by new means of selling because it adds variety and helps to balance supply and demand. However, the traditional route of passing through the central markets should be acknowledged because of its continued relevance in the Australian food system and long history of feeding Australians.
Follow The Indian Sun on Twitter | Instagram | Facebook
Support Independent Community Journalism
Dear Reader,The Indian Sun exists for one reason: to tell stories that might otherwise go unheard.
We report on local councils, state politics, small businesses and cultural festivals. We focus on the Indian diaspora and the wider multicultural community with care, balance and accountability. We publish in print and online, send regular newsletters and produce video content. We also run media training programs to help community organisations share their own stories.
We operate independently.
Community journalism does not have the backing of large media corporations. Advertising revenue fluctuates. Platform algorithms change. Costs continue to rise. Yet the need for credible, grounded reporting in a multicultural Australia has never been greater.
When you support The Indian Sun, you support:
• Independent reporting on issues affecting migrant communities
• Coverage of local and state decisions that shape daily life
• A platform for small businesses and community groups
• Media training that builds skills within the community
• Journalism accountable to readers
We cannot cover everything, but we work to cover what matters.
If you value thoughtful reporting that reflects Australia’s diversity, we invite you to contribute. Every donation helps us maintain the quality and consistency of our work.
Please consider making a contribution today.
Thank you for your support.
The Indian Sun Team
