If you’re wondering why actor Parineeti Chopra was recruited for Tourism Australia’s $10 million campaign, perhaps the latest statistics from the Australian Bureau of Statistics can provide an insight.
According to the latest ABS report, there were 798,000 Indian visitors to Australia in July, making Indians were the fastest-growing group. Arrivals from China meanwhile showed signs of flattening out.
According to Australian Tourism Export Council managing director Peter Shelley, tourism is Australia’s growth industry, and forecasts over the next decade indicate the number of visitors is going to double.
A Tourism Research Australia report forecast tourist spending would increase by an average of 4.7% over the next 10 years to reach $236.5 billion.
Tourism and Trade Minister Simon Birmingham in an interview stated the Indian market holds potential for Australian tourism with visitation forecast to grow four-fold by 2035.