IEC Awards 2018 Finalist — Executive [Female]
Shama Bhangu runs the Melbourne-based Sanjhi Awaaz Radio Station, an extremely popular Punjabi radio station that offers engaging content for the Punjabi speaking community of Melbourne. With its regular broadcast and analysis of news and events, Sanjhi Awaaz has kept thousands of Punjabis abreast of the happenings in India and the world. There are numerous shows devoted to various spheres of entertainment.
“Some of the events that the radio station promotes include the Miss and Mrs. Punjaban Australia, and Virsa International Punjabi Film Festival and Awards. Both are counted amongst the most significant Punjabi cultural events in Australia,” says Shama.
The Sanjhi Awaaz team has grown by leaps and bounds in the last few years and the station now has 30 employees. “Sanjhi Awaaz offers 24×7 online broadcasting alongside its regular on-air slots. This enables the station to reach an audience base spanning the globe,” she says.