Partners with Facebook to launch latest life-saving Takata outreach program
Car manufacturer Honda Australia has built a specific registration checker for affected Takata airbag customers, designed to make it easier for Honda customers to check if their vehicle is affected by the recall.
Honda has partnered with Facebook to connect with customers and urge them to take their vehicle to their local Honda dealership for repair.
Anyone who owns a Honda can check to see if their own vehicle, or those of their family or friends, is impacted by the recall by simply typing in the car’s registration number. The registration check is applicable in all States of Australia.
Honda has also run customised posts across Facebook to reach Australians who own affected vehicles. To date, more than 5,500 people have had the opportunity to see the specific Takata Facebook posts.
To do this, Honda is utilising Facebook’s Custom Audiences feature, which allows brands to reach out to their database through Facebook by matching encrypted email addresses associated with recalled VINs and Facebook UserIDs.
Honda Australia Director Stephen Collins said: “Facebook has proven to be a powerful tool for reaching both a mass audience and individual car owners. We’ve created a pool of customised Facebook posts to target specific individuals who own affected vehicles, and to urge them to have their cars repaired as soon as possible. When a customer logs into Facebook, a custom message is presented regarding the recall.”
In recent months, Honda Australia has made efforts to ensure all affected vehicles with Takata airbags are taken off the road and repaired. Dedicated Honda engineers have travelled far and wide across Australia to repair dangerous airbags in even the most regional areas.
Head of Auto at Facebook Australia Ted Bergeron, said: “Facebook’s Custom Audiences feature is a sophisticated tool that allows Honda Australia to reach owners of affected vehicles. This happens by allowing Honda to match Facebook UserIDs to their own database. The technology is incredibly effective in situations such as these, helping to ensure that the right message reaches the right Facebook users.”
Honda Australia to date has completed more than 85 per cent of all Takata repairs. The completion rate among Honda’s active customer base is 99 per cent.
“The majority of remaining affected vehicles are owned by people who do not currently service through the Honda dealer network; or their current contact details are not known to the company. We are urging customers of vehicles who service outside the Honda network to have their vehicle repaired, free of charge, as soon as possible,” Mr. Collins said.
Honda has been redoubling efforts to contact remaining Honda customers by increasing its outreach to outback Australia to repair cars in some of the most remote areas, such as Thursday Island, Mt Isa, Emerald, Tom Price and Tenant Creek, with Honda technicians having visited more than 5 regional areas in the past few months.
Customers can check if their Honda vehicle is affected through the recall webpages at: www.honda.com.au/recall. The website has the Facebook tool as well as a Vehicle Identification Number (VIN) check tool to enable customers to see if their vehicle is affected. Customers can also call the dedicated Honda recall centre on 1800 789 839 between 8 am and 9 pm Monday to Friday; as well as Saturday and Sunday 8.30 am to 5.00 pm.
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