Dubai Tourism signs up Shah Rukh Khan to add star power to campaign

By
0
2213

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has announced a new collaboration with Bollywood superstar Shah Rukh Khan. The project, comprising a series of short films, will see the actor unravel the secrets of Dubai, offering his fans a chance to see the exquisite city through the megastar’s eyes.

Already well acquainted with Dubai, Shah Rukh Khan is the perfect advocate for the city, which he often refers to as his second home. By showcasing Dubai through his eyes, the project aims to appeal to ‘King Khan’ fans across the globe, giving them the opportunity to explore the city and its many offerings.

Shah Rukh Khan commented, “Dubai is a second home to me… Whether I am here on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels – driven, passionate and spirited. And I can’t wait to take my fans and fellow travelers from around the world on an unexpected discovery of a city that I love.”

Slated to be released across various Dubai Tourism channels in December, the series of short films will kick start a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.

Conceptualised with the aim to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent, the campaign underlines the importance of India as a key source market for inbound tourism to the emirate.

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “We are delighted to partner with Shah Rukh Khan for this special project, which highlights Dubai’s diverse offerings that cater to every type of traveller. We look forward to exploring Shah Rukh’s strong connection with Dubai, and sharing his unique experience with a global audience. These upcoming collaborations with the Bollywood industry will reinforce the strong role India has played in our city’s evolution and further fortify our bond.”

 

Donate To The Indian Sun

Dear Reader,

The Indian Sun is an independent organisation committed to community journalism. We have, through the years, been able to reach a wide audience especially with the growth of social media, where we also have a strong presence. With platforms such as YouTube videos, we have been able to engage in different forms of storytelling. However, the past few years, like many media organisations around the world, it has not been an easy path. We have a greater challenge. We believe community journalism is very important for a multicultural country like Australia. We’re not able to do everything, but we aim for some of the most interesting stories and journalism of quality. We call upon readers like you to support us and make any contribution. Do make a DONATION NOW so we can continue with the volume and quality journalism that we are able to practice.

Thank you for your support.

Best wishes,
Team The Indian Sun

Comments