Parramatta’s ‘vertical village’ gets top prop prize

A Sydney-based property developer has been awarded an international property award for its resort-inspired residential building in Parramatta.
Crown Group’s much anticipated 590-apartment residential tower, V by Crown Group won the Five Star Award for Residential High Rise Architecture Australia at the 2016-2017 Asia Pacific Property Awards earlier this month.
The tower, better known as Parramatta’s Vertical Village provides truly glamorous high-end level of apartments that matches the lifestyle of those new residents of Sydney’s second CBD.
Positioned in the heart of Parramatta, V by Crown Group includes a private pool, gym, sauna, conference facilities, music room, theatrette, library, state-of-the-art archaeological showcase and rooftop sky bar; plus a boutique hotel and ground level retail-and-dining plaza.
Three expansive luxury penthouses occupy the two highest levels of V by Crown Group, some of the most exclusive positions in Western Sydney. Each penthouse is set over two floors and includes three bedrooms, a study, two bathrooms, a guest powder room, open-plan kitchen, indoor-outdoor living area, two car spaces and a large balcony.
Set to open in early 2017, the level-26 bar features an expansive 275sqm internal bar area, direct lift access, double height ceilings and a 90 sqm outdoor terrace with sweeping views of Parramatta’s Heritage parklands, Sydney’s CBD and Sydney Harbour Bridge. A stunning glass wall forming a unique backdrop behind the bar service area will take advantage of the bar’s sky-high position.
Crown Group CEO, Iwan Sunito, said the award acknowledged Crown Group’s commitment to architectural design. “This award is a recognition of the unique design of V by Crown Group,” said Mr Sunito, who is also an architect.
Designed by international architects Allen Jack + Cottier (AJ+C) in collaboration with the Japanese born architect, Koichi Takada, V by Crown Group includes two large V-shaped columns, each standing a striking three storeys tall; highlight the entrance to V by Crown Group located at 45 Macquarie Street, corner of Macquarie and Marsden streets.
“We strive to push the boundaries of conventional design, to create a revolutionary breakthrough buildings,” Mr Sunito said.
After more than 20 years developing luxury property in Sydney, Crown Group has carved its own place in the Australia’s property landscape, contributing more than a dozen forward-thinking buildings to Sydney’s skyline including in Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills, Ryde and Rhodes and Waterloo.
“And now after 20 years of growth, Crown Group has produced a number of award-winning architectural designs across Sydney’s Skyline,” Mr Sunito added.
It’s the fourth International Property Award for the company, awarded the Best Residential Development in 2014 and 2015 for Arc by the Crown Group and Top Ryde City Living respectively and Best Development Marketing Australia 2014 for Skye by Crown Group.
The International Property Awards celebrate the highest levels of achievement in the property and real estate industry; judged by experts from across numerous property disciplines including architects, designers, and journalists.
V by Crown Group is due for stage one completion in October 2016 and stage two in April 2017.
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