Building on a vision


Balvinder Ruby – on how he built brand REEX from the bottom up

Balvinder Ruby migrated to Sydney with his family in 2000 and though it took him some time to get acclimatised to the new socio-economic setting, he soon adopted this country as his own and found the people here compassionate with a high regard for human values. After working in the real estate industry for a couple of years Balvinder realised there was scope for personal and professional growth in the field. He started his own company Real Estate Experts (REEX) in July 2011. REEX has its office in the Norwest Business Park precinct which is the nerve centre of business activities in Western Sydney.

REEX is an independently operated real estate business dealing in sale, purchase and property management. The company caters to all real estate needs for clients interested in buying or investing in the Western Sydney. The business is strategically located in the Sky City Building on Lexington Drive in Norwest Business Centre, next to the upcoming Bella Vista railway station of Norwest rail link. REEX is a fully cloud-based real estate business. The business uses bulk up-loaders and sends property listings to over 30 real estate website portals including its own website and uses its own hosting. The motto of REEX is “Helping You Creating Wealth Every Step of the Way”.

When asked about his most challenging moment, Balvinder says, “The biggest challenge was creating my own brand and competing with the big brand franchise chains who had been in the business for generations. They had all the systems in place whereas I had to research every individual component.” But his hard work and dedication enabled him to create his own brand and he sees that as one of the most rewarding achievements.

Balvinder Ruby is an active community leader and the current President of the Global Organisation of People of Indian Origin’s (GOPIO) Sydney chapter. GOPIO has branches in many countries across the globe and is primarily dedicated to the promotion and wellbeing of people of Indian origin. The organisation enhances cooperation and communication between Indians in Australia and other countries. Mr Ruby champions the cause of mental health, is a journalist and the brand ambassador of The Times of India.

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