After years of churning out rom coms, Punjabi cinema hasn’t really managed – or bothered — to shake the tag. But Unisys Infosolutions & Saga Music is trying to buck the trend with their soon-to-be-released thriller ‘Gadaar – The Traitor’.
At a press meet held recently to announce the film, Sumeet Singh, MD Unisys Infosolutions, said, “We are trying to professionalise Punjabi cinema. Our company has entered the Punjabi film industry on a turn-key basis. We are doing the entire gamut of operations like casting, production, distribution etc in house.”
Singer-actor Harbhajan Mann, who has been cast as the lead in the film, was also present at the event.
“Gadaar-The Traitor will change people’s opinion about Punjabi cinema. My role is quite different and so is the look that my team and I have worked on diligently for the film,” said Harbhajan.
“Gadaar-The Traitor has Harbhajan in a new avatar. He is a business tycoon, who loves to live life on the edge,” said the film’s director Amitoj Mann.
Amitoj Mann, who is widely recognized as one of the leading lights of Punjabi cinema, started as a director with Hindi cinema, having helmed movies such as Hawayein and then Sunny Deol’s Kaafila. Hawayein is one of the first films to attempt exploring the 1984 Anti Sikh riots.
Subsequently, Amitoj returned to his roots by making a super successful, path-breaking, award-winning and hugely appreciated Punjabi film – Haani, which incidentally also starred Harbhajan. It was an effort to create meaningful Punjabi cinema.
And now with ‘Gaddar-The Traitor’ Amitoj hopes to do the same.
‘Gadaar -The Traitor’ is slated for a worldwide release on 22 May. The film will be released in theatres by Seven Colors Friends India Entertainment, a joint venture between Seven Colors and Friends India Entertainment.