Smirnoff Experience brings foreign EDM artists to Mumbai


Australian duo Knife Party and Italian producer and musician The Bloody Beetroots are headed to India with their high musical pitch meshed with electronic dance music (EDM) for the second edition of Smirnoff Experience here.

The heavyweights of EDM will be headlining the festival, scheduled to be held in Worli on April 17, read a statement.

With Rob Swire and Gareth McGrillen, Knife Party is known for moving crowds at international festivals like Ultra Music Festival, Bestival and Lollapalooza.

On the other hand, The Bloody Beetroots – alias Bob Cornelius Rifo, is known for his unconventional sounds and his masked appearances.

Other participating artists include Indian artists such as Dualist Inquiry, Sound Avtar, Sandunes and Kris Correya.

The festival was launched in 2013 in Bengaluru as a celebration of electronic dance music through the dance festival, and with the second part they plan to go bigger.

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