South Australians holding a Coast is Calling travel voucher are being urged to act quickly, with the first booking window closing at 4pm today, Monday 19 January.
The expanded second round of the Coast is Calling program allocated 30,000 vouchers last month, offering up to $500 for accommodation and $100 for experiences. Voucher holders must book by today to travel before the end of the April school holidays on 26 April.
Tourism Minister Zoe Bettison said the scheme continues to support coastal communities affected by the algal bloom, while encouraging South Australians to rediscover destinations close to home.
“The Coast is Calling Travel Voucher program continues to deliver on its objective, driving visitation to our algal bloom impacted areas and boosting bookings for coastal tourism operators,” she said.
She added that the flow-on effects extend beyond the immediate spend. “The benefits of these vouchers go well beyond their dollar value, as South Australians go on to tell their family and friends that our coastal towns have so much to offer this summer.”
Those who fail to book by today will see their vouchers re-enter the system. A redraw on 22 January will reallocate unredeemed vouchers to applicants who missed out in the original ballot, with successful recipients able to book until 19 February for travel through to 26 April.
The program is already showing tangible results. Round 1 injected an estimated $6.4 million into coastal visitor economies impacted by the algal bloom, with an average return of $4.50 for every dollar invested.
‘The Coast is Calling Travel Voucher program continues to deliver on its objective, driving visitation to our algal bloom impacted areas and boosting bookings for coastal tourism operators’
The current round is funded under the State and Federal Governments’ Algal Bloom Summer Plan and is designed to maintain momentum during the peak holiday period, particularly in regions where tourism businesses have faced disruption.
Accommodation providers say the impact is being felt on the ground. Peter Clark, General Manager of The George Hotel, said the campaign has translated directly into longer stays and stronger local spending.
“The George Hotel is delighted to be involved in the Coast is Calling campaign,” Mr Clark said.
“Across Round 1 and Round 2, we’ve welcomed more than 700 room nights directly through the program, which clearly shows the positive impact these vouchers are having on driving visitation to the region.”
He said the initiative has helped introduce new guests to the hotel while supporting surrounding businesses. “The initiative has introduced new guests to our hotel and encouraged longer stays, benefiting not only our hotel but the wider local economy.”
While in the area, visitors are also making the most of nearby attractions and dining options. “While staying with us, guests can enjoy our boutique rooms, stunning views, and easy access to everything that Jetty Road and the wider region has to offer,” Mr Clark said.
He added that participation in complementary offers has strengthened the appeal. “We’re also pleased that Soda Bar and Restaurant are participating in the Dining Cashback program, giving visitors even more reason to stay, dine, and experience the best of what The George has to offer.”
Voucher values range from $100 to $500 for accommodation, along with $100 experience vouchers. Full terms and booking details are available via the South Australian tourism website.
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