Grassroots and elite sportspeople across Victoria are being enlisted to help carry a road safety message beyond match day, as the Allan Labor Government backs a new Transport Accident Commission campaign aimed at slowing drivers down.
Launched at the Melbourne Cricket Ground last week, the initiative brings together Cricket Victoria, Basketball Victoria and Football Victoria in a coordinated effort to reach more than 1,700 community clubs across the state. The focus is on using the reach and influence of local sport to encourage safer behaviour on the road.
Central to the campaign is the TAC Club Participation Program, which will see Road Safety Rounds rolled out across the three codes. Cricket clubs took part last weekend, with basketball to follow in January and soccer in April. During these rounds, players and officials will wear blue armbands as part of the Band Together message, linking team spirit with road safety awareness.
Community clubs that actively promote the campaign will be eligible for merchandise and vouchers, with $40,000 allocated per sport. Over summer, the pilot program will centre on the risks of speeding, supported by the messages Be the Difference and Make the right choice. Slow down on the road.
Professional teams are also involved, with clubs including Melbourne Stars, Melbourne Renegades, Melbourne United, Bendigo Spirit, Melbourne Victory and Melbourne City set to reinforce the messaging with fans and members throughout their seasons.
The timing reflects ongoing concern about road trauma in Victoria. This year, 285 people have lost their lives on the state’s roads, with speed identified as a major factor in many crashes. Road safety groups have long pointed to the role community organisations can play in shaping everyday behaviour, particularly among younger drivers.
Roads and Road Safety Minister Melissa Horne said the campaign recognised the reach of local sport and its ability to connect with people well beyond the field of play. TAC chief executive Tracey Slatter said expanding the commission’s presence in grassroots sport was about delivering a clear and practical reminder that slowing down saves lives.
Cricket Victoria chief executive Nick Cummins said local clubs sit at the centre of many communities and share a responsibility for the wellbeing of players, families and supporters.
While the program is still in its early stages, organisers hope the mix of community involvement and high profile backing will help keep road safety front of mind long after the final whistle.
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