The group behind August’s anti-immigration rallies has announced its next national protest will take place on 26 January, as organiser Bec Freedom releases a new video reacting to a viral TikTok interview with an Indian woman in Sydney’s Parramatta.
In her video, Bec discusses the earlier clip where a content creator interviews the woman, who says she is on a partner visa and that Parramatta “feels like India.” Using this as a launch point, Bec accuses policymakers of allowing Australia’s identity to “erode” through mass migration.
“We are losing our identity,” she says in the video. “Join the next March for Australia on 26 January, Australia Day. Stand up and make it about our national identity. Ending mass immigration is going to help.”
Her message has already sparked renewed debate across social media, with supporters calling for “Total remigration” and critics accusing her of amplifying resentment toward migrants. The March for Australia movement first made headlines with a large national rally on 31 August, followed by a smaller, less organised protest the day before Diwali on 19 October.
The upcoming 26 January event, coinciding with Australia Day, aims to bring the movement back into focus. Its organisers claim they are “standing for sovereignty,” while counter-protesters and community groups argue the rallies are spreading division.
Among supporters, the sense of frustration runs deep. Beth Vallis, a self-described lifelong Labor voter and participant in the March for Australia, said she felt “devastated by the state of our nation.” In a comment shared with The Indian Sun, she wrote: “I was born here, my family has been here since the original English settlement, and have always been left leaning. I should not have to be scared to go outside in my own country, and yet, here we are. Mass immigration has made this country unsafe for young white girls and I will not stand for it a moment longer. I will be at every march, protesting the blatant disregard of the safety of our citizens. If you do not like this country, leave it.”
Recent polling suggests the rallies have had little impact on voter behaviour. RedBridge strategist Kos Samaras says, “Since the anti-immigration rallies on 31 August, the impact on Labor has been precisely zero. Around 14 national polls, across countless pollsters, conducted since then all show Labor holding firm, consistently sitting in the mid-50s on two-party-preferred.”
While Labor remains stable, One Nation’s national support has climbed to 12 per cent, particularly among Australians aged between 50 and 64, suggesting older voters are shifting away from the Coalition rather than toward the centre.
The January rally will test whether movements like March for Australia can sustain momentum beyond social media, or if their message is losing traction outside a small but vocal base.
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