Snoop Dogg will bring his West Coast hip-hop flair to the MCG this September, headlining the Telstra Pre-Game Entertainment for the 2025 Toyota AFL Grand Final. It will be the first time the global rap icon has performed live at the ground, with the AFL promising a show to match the occasion.
With a career stretching over three decades, Snoop Dogg has become one of the most recognisable figures in music and pop culture, known for hits such as Gin and Juice, Drop It Like It’s Hot, Beautiful, and Young, Wild & Free. His style has resonated across generations, blending laid-back charisma with chart-topping success.
AFL CEO Andrew Dillon said the addition of Snoop Dogg added another layer to the Grand Final spectacle. “The AFL Grand Final is the biggest event on the Australian sporting calendar—and this year, it just got a whole lot bigger,” he said. “Snoop Dogg is a pioneer, a performer, and a true entertainer. He’s played to packed stadiums around the world—but we think 100,000 fans at the MCG might just be his most iconic crowd yet. We want Grand Final Day to be an unforgettable celebration of footy—and beyond the four quarters of the match, a celebration of culture, energy, and entertainment. Snoop fits that brief better than anyone.”
Snoop Dogg said he was looking forward to making his mark on one of Australia’s biggest sporting stages. “It’s an absolute honour to be hitting the stage at the AFL Grand Final—it’s one of the biggest events on the Aussie calendar. Can’t wait to bring the energy and celebrate with the fans. Let’s make it unforgettable.”
Telstra Executive Brent Smart said the partnership continues a tradition of delivering headline entertainment. “We’re thrilled to be hosting the Telstra Pre-Game Entertainment for the fifth consecutive year and to welcome international icon Snoop Dogg to the MCG for one of the biggest events on the sporting calendar,” he said. “Telstra has been backing the AFL for 23 years, and we’re passionate about delivering unforgettable experiences for fans. We’re confident Snoop Dogg will make this year’s celebration one to remember.”
The performance will be produced by Mushroom Group, whose CEO Matt Gudinski promised something special. “The AFL Grand Final is the crown jewel of Australian sport and each year they continue to raise the bar in world-class entertainment and 2025 is no exception,” he said. “Following unforgettable performances from global superstars Katy Perry, Robbie Williams, and The Killers, this year the AFL is taking it to the next level with global icon and cultural superstar Snoop Dogg. My team at Mushroom are currently working closely with Snoop and his team to produce an unforgettable spectacle that will once again set the standard for live entertainment at sporting events in Australia. This news is just the beginning—we’re also collaborating with the AFL to include incredible Australian artists and performers in the pre-game showcase, and we can’t wait to share more soon.”
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