Jetts Fitness is heading to India. The Australian gym chain, known for its no-nonsense model of flexible access, affordable memberships and no lock-in contracts, is bringing its brand to one of the world’s fastest-growing health markets.
The company already has over 250 clubs across Australia, New Zealand, Thailand, the UK and the Netherlands. Now, with India’s fitness sector tipped to reach US$32 billion and gyms accounting for more than US$6.6 billion of that, the decision to set up shop there feels more calculated than adventurous.
Elaine Jobson, Jetts’ Managing Director and CEO, says the market potential is obvious. “India represents a tremendous opportunity for us,” she says. “With increasing awareness of health and fitness, our model of convenience and accessibility aligns perfectly with the lifestyle of today’s consumers.”
Jetts’ model leans heavily on autonomy. Members can train when and how they want. The brand pitches itself as “on your terms”, and that tone may resonate with a growing Indian middle class seeking flexible and non-intimidating ways to stay fit.
The expansion will be led by three Master Franchisees: Nishant Singh, Ashish Malik, and Rahul Raghuvanshi. All three have a history in fitness, franchising and business operations. Between them, they are expected to take the Jetts name into key cities, using large-format clubs with state-of-the-art equipment and full-service offerings.
Jobson is confident about the team. “Our Master Franchisee team in India have ambitious plans for expansion through franchising and are committed to making high-quality fitness more accessible,” she says.
The timing is deliberate. Health consciousness is rising in India, driven partly by lifestyle diseases, media awareness, wellness influencers, and government campaigns like Fit India. More people are now willing to pay for fitness, and Jetts sees a chance to offer something between boutique gyms and budget options.
Still, they’re entering a fragmented market. India’s fitness industry has several homegrown and international players. Premium gyms like Cult.Fit and Gold’s Gym rub shoulders with low-cost, no-frills outlets. Success, therefore, may hinge on how Jetts navigates local consumer expectations—where price, location, cultural norms and community support all matter.
Unlike some of its peers, Jetts plans to offer a community vibe without unnecessary glitz. The focus will be on creating what it calls a “welcoming environment” for everyone—from first-timers to regulars. The hope is to draw in members who aren’t chasing luxury but want consistency and value.
The franchise model is at the centre of Jetts’ strategy. It provides partners with operational support, training and marketing—something that’s helped the company maintain quality control in new markets. For India, where franchising in fitness has picked up post-COVID, this could appeal to entrepreneurs looking to ride the health boom with a recognised brand.
Jetts isn’t stopping at India. The company is mapping out an international five-year plan that includes new sites across the Americas, Europe and Southeast Asia. It’s part of a broader push to raise its global profile and consolidate as a go-to gym for consumers who want structure without rigidity.
The brand started in Australia in 2007 and has gradually built a reputation for being straightforward, accessible and focused on results. Whether that same approach finds traction in Indian cities like Bengaluru, Delhi or Mumbai remains to be seen.
But the ambition is clear. The company is betting that more Indians want control over how they stay fit—and that Jetts is the gym that can meet them halfway.
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