Cricket Australia (CA) has unveiled its ambitious Multicultural Action Plan, aimed at enhancing engagement and inclusion within Australian cricket. The plan, emerging from extensive consultations, underscores CA’s commitment to making cricket a sport for all, transcending cultural boundaries.
The strategic blueprint focuses on the South Asian community, Australia’s fastest-growing demographic. This group’s passion for cricket is vital for the sport’s expansion, influencing areas from decision-making to volunteerism. Yet, the plan’s scope is broad, aiming to uplift all culturally diverse communities.
Key research, funded by the Australian Government’s Major Event Legacy Fund, shaped the plan. It identifies five critical areas for development: Participation, High Performance, People and Representation, Communications and Engagement, and Events and Experience. Central to the plan are 10 pivotal actions, including additional funding and support to diversify roles like coaching and umpiring, alongside enhancing match-day experiences for a wider audience.
This inclusive funding aims to boost participation and engagement among various cultural groups. The plan’s significance was evident during the ICC Men’s T20 World Cup 2022, where over 150,000 fans, predominantly from South Asian backgrounds, witnessed matches featuring India and Pakistan at the Melbourne Cricket Ground (MCG).
Setting ambitious targets, Australian Cricket aims to double the South Asian attendance at cricket matches to 200,000 yearly and increase registered cricket players from 70,000 to 100,000 by 2027. The rise of players with South Asian heritage in junior pathway teams, currently at 18%, aligns with this goal. The broader aspiration is to double the representation of these players in First Class, State, Territory, and W/BBL teams to 8% by 2027.
Nick Hockley, CA Chief Executive, expressed pride in Australian Cricket’s inclusive journey, emphasizing the plan’s role in ensuring a welcoming, representative game. He acknowledged the immense potential cricket holds in uniting diverse communities, as demonstrated during the ICC T20 World Cup.
Usman Khawaja and Alana King, prominent Australian players, echoed these sentiments. They highlighted the plan’s focus on encouraging culturally diverse individuals to take up roles like club volunteers, administrators, and coaches. This approach aims to foster a sense of belonging and ownership within the cricketing community, ultimately nurturing elite players from varied backgrounds.
Australian Cricket’s Multicultural Action Plan stands as a testament to the sport’s ability to unite people across cultural divides. It’s a significant step towards realizing a vision where cricket truly is a sport for everyone, reflecting Australia’s rich multicultural tapestry in every game, from local parks to grand stadiums.
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#CricketAustralia unveils a Multicultural Action Plan, emphasising inclusivity & engagement, particularly with the South Asian community, aiming to double attendance & enhance representation by 2027. 🏏🌐🤝🌍📈 #TheIndianSunhttps://t.co/vyN7KqKiJJ
— The Indian Sun (@The_Indian_Sun) December 26, 2023
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