Corona funds nature-inspired missions to reconnect people with the outdoors
LONDON, May 24, 2022 /PRNewswire/ — Today, Corona, an AB InBev global brand, celebrates season two of its award-winning original content series, Free Range Humans: Nature Is Calling, now streaming on Corona’s YouTube channel.
In the past 200 years, the world’s urban population has grown from 2 percent to 50 percent* (Population Reference Bureau, 2004). The most striking examples of this shift towards urbanization are the megacities which are home to 10 million-plus city dwellers who spend over 90 percent of their lives indoors, resulting in a profound disconnect from nature. The pandemic has further exacerbated this issue.
“People crave a connection to nature, but we’re restricted by our daily routines and city living,” said Felipe Ambra, Global Corona Vice President. “Free Range Humans is a joyful celebration of people reconnecting with nature. To bring this to life, we’ll create limited-time oases for city dwellers to experience how even a few minutes with nature can positively impact their physical and mental wellbeing.”
In 2019, Corona Studios, a dynamic global content house which operates and markets Corona exclusively outside of the U.S., launched Free Range Humans. Like the Corona brand, the series embraces nature and the beach and season one received more than 100 million views worldwide.
Season two spotlights six new episodes featuring people from around the world who have broken free from daily confines to get closer to nature and have committed their lives to causes they care about.
“Season one was based on an insight that people spend 90 percent of their lives indoors.** But only some of us follow the impulse to leave our desk jobs behind, to search for meaning outside,” said Nick Sonderup, of Corona’s creative partner, Pereira O’Dell. “Season two follows the journey of six people who decided to venture outdoors and seek more meaningful pursuits.”
Free Range Humans season two cast members include:
Loyiso Dunga (South Africa), “The Kelp Keeper” – Loyiso is a marine biologist in his 11th year maintaining and preserving the underwater kelp forests needed to produce half the oxygen in the earth’s atmosphere. Maroitai Tehio (French Polynesia), “The Coral Gardener” – Maroitai is putting ocean coral first by building a network of nurseries with Coral Gardeners, an organization creating a global movement to save the reef. Ocean coral is home to a quarter of all marine life and nearly 50% has died off in the past 30 years. Jessica Hutchinson (Canada), “The Ecosystem Guardian” – Jessica is a restoration ecologist with Redd Fish Restoration Society. Together, they’re at the forefront of restoring the habitat loss of the North American Pacific Salmon population. Santiago Figueroa (Chile), “The Cacti Padre” – Santiago is helping keep the desert alive with a focus on Chilean native cacti, half of which are now endangered. Martina Alvarez (Argentina/Mexico), “The Shark Advocate” – Martina (@oceanomartina) dives with the ocean’s most fearsome predator to combat misperceptions and draw attention to the fact that 100+ million sharks die every year due to illegal fishing. Zenilton “Tinho” Pereira (Brazil), “The Sea Turtle Protector” – Tinho is part of Project Tamar, a non-profit committed to protecting endangered sea turtles from extinction in the Brazilian coastline. Only 1 out of 1,000 sea turtles survive birth and nearly all of their species are on the brink of extinction.
To celebrate season two of Free Range Humans, Corona will help consumers reconnect with nature by unveiling dynamic natural installations in dense city locales around the world. The immersive urban oasis will invite people to answer the call from nature by following site markers to an enchanting natural oasis where they will be invited to take a pause.
Those inspired by the stories of the show’s cast members are encouraged to apply for Corona’s Free Range Fund. The Free Range Fund will award seven $10,000 grants to serve as seed money for recipients to take the leap and answer their unique call from nature. The Fund will be accepting applications in select markets starting in South Africa on May 25, with one winner per market.
Free Range Humans was originally conceived by Wieden+Kennedy Amsterdam, developed as a global entertainment platform by Pereira O’Dell and produced by Monsters Children. As part of Corona’s global celebration of season two, viewers can tune into a live virtual panel with select cast members on Wednesday, May 25, 2022 on Corona’s YouTube channel.
*Population Reference Bureau. (2004, April 23). Urbanization: An Environmental Source to be Reckoned With. Retrieved from https://www.prb.org/resources/urbanization-an-environmental-force-to-be-reckoned-with/
About Corona Global
Born in Mexico, Corona is the leading beer brand in the country, the most popular Mexican beer worldwide exported to more than 180 countries. Corona Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona is a pioneer in the beer industry by being the first to use a transparent bottle showcasing its purity and high quality to the world. The artwork found on the bottle is painted, highlighting our commitment to quality in our packaging and our Mexican heritage. No Corona is complete without the lime. Naturally adding character, flavor and refreshment, the lime ritual is an integral part of delivering an experience that is truly unique to Corona. The brand is synonymous with the beach and celebrates time outdoors. It invites people to pause, relax and enjoy the simple pleasures of life.
Corona has an ongoing commitment to reducing plastics. Since its partnership with Parley for the Oceans in 2017, they have exceeded its mission to protect 100 islands before 2020, and continue to deploy consistent global clean-up efforts.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 169,000 colleagues based in nearly 50 countries worldwide. For 2021, AB InBev’s reported revenue was 54.3 billion USD (excluding JVs and associates).