How Sonam’s Mehendi blends traditional Indian art with new world digital currency

By Our Reporter
Sonam Verma (right)

Sonam Verma of Sonam’s Mehendi recently joined Qoin movement and start accepting Qoin digital currency. It is the need of the moment, says entrepreneur

“These are difficult times for all, especially small businesses who don’t necessarily have deep pockets. However, this is also the time when businesses can take a pause and think how they can further improve, innovate and do things differently,” says Sonam, who joined Qoin which has more than 29 years of success supporting small business’ globally through the Bartercard brand. Qoin then realised the need for global commerce to adopt a widely used, reliable digital currency platform that enables consumers to spend with merchants in store or online.

Sonam’s interest in the art of henna does back to her childhood. Sonam, who loved to paint, got interested in the intricate designs of henna and it became her hobby. “I used to practice different patterns and soon became the go-to henna artist during festivals such as Diwali and Karwachauth,” says Sonam of her journey from hobbyist to professional henna artist.

“I am trying to make the most out of this lockdown period such as exploring how to innovate in the business”

Post marriage, Sonam moved to USA with her husband and did henna for her husband’s colleague’s spouse. With her encouragement and support from family and friends, Sonam launched her own website and her business was booming in no time in Atlanta.

After that, she moved to UK, India and eventually to Australia where she decided to resume her profession in 2018 and got an amazing response from the Melbourne community. “I found that I was busy almost every weekend in 2019, for events ranging from festivals to corporate events to weddings,” says Sonam who now has a team of talented henna artists working with her. Before Covid-19, she was booked for 6 months in advance.

“While business is now slow, this is also a good time for me as I can spend time with my family especially weekends which was otherwise difficult. I am trying to make the most out of this lockdown period such as exploring how to innovate in the business.” Joining the Qoin movement, she says, is one way.

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