Little Cupcakes


Shreyansh Shah is one of the three finalists in the small business category for IEC Awards. The winner will be announced on 19th November at a Gala dinner in Sofitel

Melbourne-based Little Cupcakes are the makers of handcrafted gourmet cupcakes that include ones that can be completely branded; specialised cupcakes such as gluten free and vegan; and boutique cake creations for weddings and birthdays.

The business was started in 2007 by passionate bakers, inspired by the global buzz towards cupcakes. The company currently owns four stores and has captured 70% of the CBD market.

“We have now decided to take a strategic shift to penetrate into the corporate market by targeting business houses and using cupcakes as a commodity that can help promote any brand. This strategy has brought a massive push to the company by increasing turnover by over 60%,” says founder Shreyansh Shah, who adds that the company recently opened its fourth store at Hawthorn, where it has created a buzz among locals.

Throughout the process, just like any other growing small business, Little Cupcakes has overcome many obstacles such as company restructuring, staff crisis, raising capital for research and development, re-branding and re-positioning and more importantly building a successful brand from a city-based cupcake shop.

“Despite being a small business, Little Cupcakes stores are all company owned and therefore equipped with processes for day to day operations, training programs and modules for staff hiring,” says Shah.

“We are one of the only cupcake brands in Melbourne heavily involved in corporate branding and creating edible logo cupcakes,” he adds.


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