As Victorians head into the festive season, they are being encouraged to embrace the spirit of giving by rolling up their sleeves to donate blood—the ultimate gift of life.
The call comes following the launch of Lifeblood’s Christmas and New Year Appeal at the Royal Children’s Hospital (RCH), highlighting that the need for blood donations does not slow over Christmas and New Year. Many children at the RCH, and patients across Victoria, rely on blood and blood products every day, regardless of the time of year.
December and January are among the most challenging periods for blood supply, as many regular donors take a break. This often leaves thousands of donation appointments unfilled, placing additional pressure on hospitals to meet patient needs.
Blood and blood products are used daily to support patients undergoing surgery, people living with blood disorders, those receiving cancer treatment, trauma victims and women giving birth. Across Australia, around 33,000 blood and plasma donations are needed every week to meet demand.
The appeal also provides an opportunity to thank the thousands of Victorians who joined Australians nationwide in donating blood and plasma following last week’s tragic terrorist attack in Bondi, helping to replenish supplies at a critical time.
Victorians continue to lead the nation in blood donation, with more than 167,000 active donors making over 477,200 blood and plasma donations in 2024-25.
Each year, funding contributions to the National Blood Authority help ensure hospitals can access blood and blood products when and where they are needed.
Minister for Health Mary-Anne Thomas said, “You can’t wrap up a blood donation and place it under the Christmas tree, but by giving blood or plasma, you can gift a fellow Victorian precious time with their family and loved ones at this special time of year.”
“The simple act of donating blood and plasma can quite literally save someone’s life—so as we all slow down to enjoy the break, there are few better ways to spend this time than making a donation at Lifeblood.”
Victorians wishing to give the gift of life this holiday season can book an appointment by calling 13 14 95 or visiting lifeblood.com.au.
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