Melbourne-based author Krithika Mohan’s observations on the emerging trend in children’s literature are clear: parents today want more than generic stories for their children. “Personalisation has moved beyond a novelty and become an expectation,” she says. “It’s not just about seeing their names in print anymore—it’s about creating something that resonates deeply with who they are and where they come from.”
Over the past few years, the idea of tailored content has taken root in the children’s book market. Once considered a niche offering, personalised books are now increasingly seen as essential tools for learning, identity building, and fostering a sense of belonging. What sets this trend apart is its ability to serve multiple purposes: education, entertainment, and connection. For many families, it’s also an avenue to pass down cultural heritage in a meaningful and engaging way.
Parents from diverse backgrounds are at the forefront of this movement, driven by a desire to see their children reflected in the stories they consume. As Krithika points out, this is particularly significant for second-generation immigrant families. Many parents, now raising their own children, are acutely aware of the gaps in representation they faced growing up. “We’re finally in a position to demand more from the books our kids read,” she notes. “It’s about making sure the next generation grows up feeling seen.”
The appeal of personalised books lies in their adaptability. They allow families to incorporate details specific to their children, from their names to their physical appearance and even their cultural traditions. This flexibility makes the stories not just relatable but deeply personal, a far cry from the one-size-fits-all approach that has dominated publishing for decades.
Krithika’s own venture, Little Owl Stories, taps into this demand by offering personalised books that celebrate cultural heritage. While the company began with a focus on South Asian traditions, it’s clear that the potential for such storytelling spans across all communities. “The idea isn’t to limit representation to one culture,” she says. “It’s about creating space for everyone to feel included.”
The success of personalised books has also brought challenges. They often don’t fit neatly into traditional publishing models, requiring new approaches to production and distribution. The effort is worth it, though, as the reception from families has been overwhelmingly positive. Parents frequently share stories of how their children light up when they see themselves in a book—an experience that feels both novel and affirming.
This trend is about more than just representation; it’s about connection. At a time when many families are spread across countries and cultures, these books act as bridges, helping children understand and embrace their heritage while navigating a multicultural world. For parents, they offer an opportunity to spark conversations that might otherwise feel abstract or difficult to initiate.
Krithika believes this shift reflects a broader change in how we think about stories. They are no longer just tools for teaching universal lessons; they are also vehicles for celebrating individuality. The rise of personalisation underscores a growing awareness that every child deserves to see themselves as the hero of their own story.
This trend has also opened doors for independent creators, who are better positioned to meet the demand for tailored content. By focusing on smaller, more specific audiences, they are able to produce work that feels authentic and impactful. Platforms that allow self-publishing have become crucial in supporting this ecosystem, giving writers and illustrators the tools to bring their visions to life without the constraints of traditional publishing houses.
Social media has played a significant role in amplifying the reach of these creators. Platforms like Instagram have become hubs for discovery, where parents share recommendations and creators showcase their work. The immediacy of this connection makes it easier for families to find stories that align with their values and interests.
As this movement continues to grow, the possibilities for innovation are endless. Some creators are experimenting with digital platforms that allow even greater levels of customisation, while others are exploring ways to make the experience more interactive. What remains consistent is the emphasis on authenticity and the commitment to reflecting the diversity of the world we live in.
Krithika sees a future where personalised storytelling becomes the norm rather than the exception. “Every child deserves to feel like they belong,” she says. “When we create stories that honour their individuality, we’re not just telling them they matter—we’re showing them.”
It’s a sentiment that resonates deeply in a world where representation is still far from equal. Personalised books may be just one piece of the puzzle, but they represent a step forward in making children’s literature more inclusive and reflective of the people who read it. For families seeking meaningful ways to connect with their children, they offer something truly special: a story that feels like home.
Krithika Mohan’s journey in personalised storytelling is brought to life through My First Diwali and My Diwali Dream, her most recent releases celebrating the vibrant traditions of South Asia. These books, tailored to reflect a child’s individuality and cultural heritage, are now available exclusively at www.littleowlstories.com. For updates and a peek behind the scenes, follow Little Owl Stories on Instagram: @littleowlstories.
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